@anastasiabeverlyhills
TikTok · Talking Head Edit
@anastasiabeverlyhills She's been shaping brows since the '90s. When no products existed, @sia created them. That vision became Anastasia Beverly Hills - and now, the MicroStroke Brow Pen. Precision. Artistry. Innovation. Available now @sephora and AnastasiaBeverlyHills.com! #anastasiabeverlyhills #ABHbrows #anastasiabrows
Performance
Video #15315 · Talking Head Edit
[01]
The creator, Anastasia Soare, narrates the origin story of her brand, Anastasia Beverly Hills. She explains how the lack of professional brow products in the 1990s led her to create her own formulas based on the Golden Ratio, evolving from mixing eyeshadow in her salon to launching iconic products, and culminates by introducing the new Microstroke Brow Pen as the result of 30 years of innovation.
[02]
[03]
6.2M10.2×Before and after brow transformation@mahammalek · Before/After Transformation
843.2KVoiceover recap of celebrity event@mikaylanogueira · Event Showcase
82.6K46.8×Beauty founder's day developing products@karamakeup · Day In The Life
473KShowcasing eyebrow gel application@rarebeauty · Product Demo
986.7K231.3×Makeup artist corrects brow technique@meraki.michelletran · Good vs Bad
903.9K221.6×Makeup artist shares her philosophy@maccosmetics · Behind The Scenes
1.9M1.1×Documenting a beauty treatment process@monetmcmichael · Before/After Transformation
5.2M4.1×Makeup brand launch teaser vlog@mikaylanogueira · Hype Teaser
3.8M3×Relatable text over makeup session@mikaylanogueira · Relatable One Shot
7.9M4.4×Celebrity makeup look recreation tutorial@mikaylanogueira · Tutorial / How To
307KBrow gel application demonstration@rarebeauty · Product Demo
2.8M13.2×Step-by-step makeup tutorial with products@estellelebourgeois_ · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 60%
When I first started doing brows in Beverly Hills...
Visual hook · 40%
The founder, Anastasia Soare, is shown smiling while flipping through a book of old, handwritten letters, creating an immediate sense of personal history and nostalgia.
[06]
Steal this for your own video
When I first started in ...
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal statement from the founder establishing a historical context and a problem that existed 'back then,' creating an immediate sense of story and authority.
Payoff
The Culminating Reveal. The new product or idea is unveiled, not as a standalone item, but as the ultimate evolution and pinnacle of the entire historical journey, instantly imbuing it with legacy and authority. This is sealed with a final statement that quantifies the time and effort invested.
[08]
The structural pattern this video runs on
Framework
The Founder's Legacy
This framework establishes immense product authority by framing its creation as the culmination of a founder's long journey of innovation, driven by a core philosophy to solve a fundamental problem.
The Founding Problem
The narrator identifies a universal problem they faced at the beginning of their journey, establishing the 'why' behind their work and creating a relatable conflict.
The Innovator's Response
The narrator explains how they took matters into their own hands, creating a solution where none existed, positioning themselves as a pioneer.
The Core Philosophy
A unique principle, theory, or methodology is introduced as the foundation for all their work, adding a layer of intellectual authority and differentiation.
The Legacy Montage
A rapid succession of past innovations and successes is presented, compressing time to build a strong track record of credibility and expertise.
The Pivotal Bridge
A direct statement that connects the entire history to the present moment, creating a powerful sense of anticipation for what's next.
She's been shaping brows since the '90s. When no products existed, @sia created them. That vision became Anastasia Beverly Hills - and now, the MicroStroke Brow Pen. Precision. Artistry. Innovation. Available now @sephora and AnastasiaBeverlyHills.com! #anastasiabeverlyhills #ABHbrows #anastasiabrows
contextual · beginning
1992
informational · middle
The Golden Ratio
title · end
The new Microstroke Brow Pen
branding · end
ANASTASIA BEVERLY HILLS 30 YEARS OF INNOVATION
contextual · end
30 years in the making.
When I first started doing brows in Beverly Hills, I didn't have products to achieve the perfect brows. So I created my own good by the golden ratio to bring balance and proportion to every face. From mixing eye shadows and aloe vera in my salon to launching Deep Brow, Brow Wiz, and Brow Pen, all of that history leads to this, the new micro stroke brow pen. This is the ultimate imprecision, thirty years in the making.