@loewe
TikTok · Vlog
@loewe Glinda would so wear this. @arianagrande in bespoke #LOEWE at the #SAG Awards.
Trending short videosBehind the scenes making Ariana Grande's feathered Loewe SAG Awards gown
The edit1 shot · 0 text
Shots0:27
Performance
- Views
- 646K
- Likes
- 117.5K
- Comments
- 342
- Engagement
- 18.3%
- Outlier
- 1.9×
- Length · 24 Feb 2025
- 0:27
Video #1539 · Vlog
Behind the scenes making Ariana Grande's feathered Loewe SAG Awards gownfrom @loewe
[01]
Overview
The video showcases the intricate, behind-the-scenes process of creating a bespoke Loewe gown for Ariana Grande. It begins by revealing the final look on the red carpet, then transitions to show the detailed craftsmanship involved, including dyeing feathers, meticulously shaping them into flowers, and hand-sewing them onto the dress, before concluding with the finished gown on the red carpet.
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Classification
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Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 85%
The video opens with a full shot of celebrity Ariana Grande posing on a red carpet in a visually striking, pale pink, off-the-shoulder gown, immediately establishing a high-fashion context and a point of interest.
[06]
Hook template
Steal this for your own video
This is what 's looked like before .
- — This is what Beyoncé's Met Gala gown looked like before the red carpet.
- — This is what the Super Bowl halftime stage looked like before the show.
- — This is what a Michelin-star dish looks like before it reaches the table.
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Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Final Form: Present the finished, polished, and impressive final product in its ideal context (e.g., a celebrity on a red carpet) to establish high value and create an immediate 'wow' factor, posing the implicit question: 'How was this made?'
Payoff
The Contextualized Masterpiece: Return to the shot from the hook, showing the final product again. The viewer now sees it with a newfound appreciation for the hidden labor and artistry, creating a satisfying and impressive full-circle conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reverse Chronology Process Reveal
To generate appreciation and awe for a finished product by first showing its perfect final state, and then revealing the intricate, often messy, and highly skilled process required to create it, before returning to the final product for a satisfying payoff.
- 1
The Origin Point
Immediately cut from the perfect final product to the very beginning of the creation process. Show the base components in their most raw, unprocessed, and almost unrecognizable state being prepared (e.g., dyeing materials).
- 2
The Micro-Craft Montage
A rapid-fire sequence showcasing the meticulous, repetitive, and highly skilled micro-steps involved in transforming the raw materials into refined components. This beat emphasizes craftsmanship, precision, and the sheer volume of labor.
- 3
The Grand Assembly
Show the refined components being integrated into the larger structure of the final product. This is the moment the viewer sees the vision coming together from the individual pieces they just saw being made.
Themes
Techniques
Trends
Post caption
Glinda would so wear this. @arianagrande in bespoke #LOEWE at the #SAG Awards.