@loewe
TikTok · Vlog
@loewe I’m so hungry I could eat a #LOEWE anagram.
Trending short videosCandy shop makes custom LOEWE logo candy canes from scratch
The edit1 shot · 0 text
Shots1:04
Performance
- Views
- 2.5M
- Likes
- 57.4K
- Comments
- 173
- Engagement
- 2.3%
- Outlier
- 7.6×
- Length · 16 Jun 2025
- 1:04
Video #1579 · Vlog
Candy shop makes custom LOEWE logo candy canes from scratchfrom @loewe
[01]
Overview
The narrator from a candy shop explains the exciting process of a custom project for the brand Loewe. They show the entire candy-making process, from pouring and coloring the hot sugar inspired by Loewe's brand colors, to pulling, layering, and rolling the candy. The main challenge is demonstrated as they meticulously shape the candy canes into Loewe's intricate anagram logo, using a printed guide for accuracy, and also create small pillow-drop candies before proudly displaying the final, packaged products.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Today is a super exciting day in the shop because Luive reached out and asked if we could make candy for them.
Visual hook · 55%
A dynamic, close-up shot of a person in red gloves scooping and dropping a long, connected string of red, white, and black candies, creating a cascade of movement and color.
[06]
Hook template
Steal this for your own video
A just hired us to make from scratch — here's how we did it.
- — A luxury fashion house just hired us to make custom logo chocolates from scratch — here's how we did it.
- — A pro sports team just hired us to make custom embroidered jerseys from scratch — here's how we did it.
- — A Hollywood studio just hired us to make hand-painted prop ceramics from scratch — here's how we did it.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announce a high-stakes project commissioned by a notable external entity, immediately establishing credibility and intrigue.
Payoff
The Final Showcase: A triumphant presentation of the finished, packaged product, often held by the proud creators to provide a satisfying visual and emotional conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Commissioned Masterpiece
To document the process of creating a custom, challenging piece for a high-profile client or purpose, showcasing both standard expertise and innovative problem-solving to overcome a unique obstacle.
- 1
The Prestigious Call-to-Action
State the project's origin, highlighting the collaborator to borrow authority and generate initial interest.
- 2
The Creative Mandate
Define the project's parameters, emphasizing any unique freedoms or constraints that set the stage for the challenge.
- 3
The Thematic Anchor
Explain the conceptual inspiration behind the creative direction, connecting the creator's work to the client's identity.
- 4
The Ritual of Craft
Showcase the creator's standard, satisfying core process to establish a baseline of skill and ground the viewer in the familiar.
- 5
The Unique Challenge
Introduce the primary obstacle or novel requirement that makes this project different and difficult, escalating the narrative tension.
- 6
The Ingenious Workaround
Reveal and demonstrate the clever technique or tool developed to overcome the unique challenge, serving as the intellectual climax.
- 7
The Component Victory
Display the successfully created sub-components, providing a mid-narrative payoff and validating the effectiveness of the workaround.
- 8
The Synthesis
Show the final assembly of the components into the completed, intended form.
- 9
The Value-Add Byproduct
Demonstrate the creation of a secondary, simpler item from the same materials, adding extra value and visual satisfaction for the viewer.
- 10
The Creator's Reflection
The creator shares their personal feelings about the process, the challenge, and the outcome, adding a humanizing emotional layer.
Themes
Techniques
Trends
Post caption
I’m so hungry I could eat a #LOEWE anagram.
Transcript
Today is a super exciting day in the shop because Luive reached out and asked if we could make candy for them. We got to be extra creative on this project because they gave us complete freedom when it came to the color and flavor of the candy. I drew inspiration from their gorgeous leather bags and ended up choosing black black and burgundy since they do those colors so well. We pulled the candy on the hook and put it together like we usually do, but the next step was a little out of the ordinary as Luive challenged us to make their anagram out of candy. Creating anything out of candy is always pretty tricky because you don't have very long before the candy gets too cold and hardens. We ended up printing out the anagram and using it as a guideline to help us get those l's exactly right. It worked out so well, and we were so happy with the final result. All that was left to do was flip and turn some of the l's to create that anagram. And, of course, we had to lay down a couple pillow drops because these colors were just too gorgeous not to. We had so much fun making these and pushing the boundaries of what is possible with candy. And I can't wait for Luwebe to try these, and I hope they love the final product.