@pleasedontmakemefocus
TikTok · Speaker address
@pleasedontmakemefocus this spans across a few weeks because i haven’t done one of these in a minute #thecreativenews #skims #niks #jobsearch #marketing
Trending short videosRapid fire creative industry news
The edit1 shot · 23 text
Shots Text1:33
Performance
- Views
- 74.4K
- Likes
- 17.4K
- Comments
- 150
- Engagement
- 23.6%
- Outlier
- 1.4×
- Length · 21 Oct 2025
- 1:33
Video #15872 · Speaker address
Rapid fire creative industry newsfrom @pleasedontmakemefocus
[01]
Overview
The creator delivers a rapid-fire news roundup for people in creative fields. She covers a wide range of topics including fashion collaborations like Adam Selman with Victoria's Secret and Nike with Skims, media mergers like Vibe and Rolling Stone, new business ventures like Salehe Bembury's sneaker company, marketing trends like studios hiring TikTok editors, and career opportunities like fellowships and art showcases. She concludes by promoting her own weekly newsletter that covers similar cultural topics.
[02]
Simple outline
- 1Establish niche authority
- 2Present curated information
- 3Show visual validation
- 4Include actionable items
- 5Funnel to personal platform
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
here are some things that I'm paying attention to
Verbal hook · 50%
Are some things that I'm paying attention to as someone in a creative field.
Visual hook
A medium close-up of the creator speaking directly to the camera, wearing a vibrant purple hoodie against a background with art, creating a visually engaging and personal connection.
[06]
Hook template
Steal this for your own video
Things I'm watching as a
- — Things I'm watching as a freelance graphic designer
- — Things I'm watching as a first-time home buyer
- — Things I'm watching as a high school math teacher
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Niche Authority Hook: The creator explicitly states their expertise and the video's premise, promising curated insights for a specific community.
Payoff
The Funnel Payoff: After delivering significant value, the creator presents a clear call-to-action, directing the engaged audience to a platform they control (like a newsletter) for more content.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rapid-Fire Curation
To establish authority and provide high-density value by rapidly presenting a curated list of niche-specific news items, each validated by a visual proof, culminating in a call-to-action for continued engagement.
- 1
The Marquee Report
Presenting news about major, well-known brands or figures to establish immediate relevance and credibility.
- 2
The Trend Watch
Highlighting macro-level shifts and emerging trends within the industry.
- 3
The Creator Spotlight
Focusing on the work or moves of a specific, influential individual or independent entity.
- 4
The Opportunity Bulletin
Sharing actionable information like job openings, applications, or calls for entry that directly benefit the audience.
- 5
The Innovation Alert
Introducing new tools, technologies, or creative campaigns that are shaping the field.
Themes
Techniques
Trends
Post caption
this spans across a few weeks because i haven’t done one of these in a minute #thecreativenews #skims #niks #jobsearch #marketing
Text overlays
title · beginning
here are some things that I'm paying attention to
title · beginning
as someone in a creative field
title · beginning
THE CREATIVE NEWS
informational · beginning
a day before the victoria's secret fashion show
informational · beginning
adam selman's episode on the run through with vogue
informational · beginning
he joined the vs team this year as the ecd
informational · beginning
and before that he worked at savage x fenty
informational · beginning
studios are hiring viral tiktok fan editors
informational · beginning
for movie marketing
informational · beginning
vibe has merged with rolling stone
informational · middle
salehe bembury has started his own independent
informational · middle
sneaker company called spunge
informational · middle
to raise funds for the un world food program
informational · middle
nike skims is the most successful apparel launch in nike's history
informational · middle
says that skims will be getting a beauty line soon
informational · middle
michaela angela davis's memoir tenderheaded is out now
informational · middle
i-d released a deep dive into the history of telfar
informational · end
fit (fashion institute of technology) is offering an associate degree program
informational · end
revolt is looking for black artists
informational · end
applications for d&ad shift new york are open
informational · end
there's a new search engine built for obsessive internet deep dives called lore
call-to-action · end
if you're into news like this i send out a weekly newsletter
call-to-action · end
you can subscribe through the link in my bio
Transcript
Are some things that I'm paying attention to as someone in a creative field. A day before the Victoria's Secret Fashion Show, Adam Selman's episode on the run through with Vogue dropped. If you don't know, he joined the Versus team this year as the ECD and before that he worked at Savage X Fenty better he's just done a lot of iconic work including being the person behind this look. Studios are hiring viral TikTok fan editors for movie marketing. Vibe has merged with Rolling Stone. Solehi Better is starting his own independent stinger company called Sponge. A bunch of people in various industries including Eric Andre, Samuel L. Jackson, Chris Smalls, Martine Rose, and Keshe Kesh, all partnered with NTS to create mixes to raise funds for the UN Worse Food Programme. You can listen and donate on their website. Nike Skims is the most successful apparel launch in Nike's history in terms of dollars, and Kim K says that Skims will be getting a beauty line soon. Mikaela Angela Davis' memoir Better Headed is out now. She was the founding fashion director for Vibe and also worked alongside icons like Diana Ross, Prince, and Maya Angelou. I already released a deep dive into the history of Telfar. If you're a fan of any of the AE campaigns, please explain. Good Anthony Edwards and the people behind the work to break it down. For the first time ever, FIT is offering an associate's degree program in beauty. The Ordinary has been on a really great campaign run lately, and I love their latest directed by Olivia de Camps that showcases beauty myths. Revolve is looking for black black artists to feature in their digital showcase. Applications for D and Ad Shift New York are open, and applications for the New York Times fellowship are open. There's a new search engine built for obsessive Internet deep dives called Lore, and it just raised $1,100,000 in funding. If you're into news like this, I send out a weekly newsletter on all the things shaping culture. You can subscribe to the link in my bio.