@thealgorythm
TikTok · Yap
@thealgorythm Welcome to #trendtok, I have an announcement to make 💚 #latinxcreatives #tiktokfashionmonth #latinxcreated @tiktokcreators @we are mitu
Trending short videosTrend forecaster shares career pivot
The edit1 shot · 8 text
Shots Text0:36
Performance
- Views
- 267.8K
- Likes
- 47K
- Comments
- 639
- Engagement
- 17.8%
- Outlier
- 2.4×
- Length · 16 Sept 2021
- 0:36
Video #8008 · Yap
Trend forecaster shares career pivotfrom @thealgorythm
[01]
Overview
The creator reveals the existence of a professional trend forecasting website (WGSN) where she used to work, explains the job, and shares her personal story of losing that dream job due to visa issues. She then pivots to how she channeled her passion into creating trend reports on TikTok, which led to rapid follower growth and media features, ultimately changing her life. She concludes with a call for audience suggestions for her upcoming content series on Latinx designers.
[02]
Simple outline
- 1Reveal insider knowledge
- 2Share personal setback
- 3Detail the successful pivot
- 4Showcase external validation
- 5Engage community in next chapter
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Just wait till tiktok finds out that fashion trends are planned years in advance and theres a whole trend forecasting website that gives a breakdown of everything that will be popular
Verbal hook · 30%
And I used to work for it.
Visual hook · 5%
The video opens with a clip of another video featuring a large, attention-grabbing text overlay that reveals an industry secret, creating immediate curiosity before cutting to the creator.
[06]
Hook template
Steal this for your own video
Just wait till finds out that is planned in advance—and there’s a that breaks down exactly what will be popular.
- — Just wait till home cooks find out that restaurant menu trends are planned months in advance—and there’s a forecasting report that breaks down exactly what will be popular.
- — Just wait till investors find out that consumer tech launches are planned years in advance—and there’s a research platform that breaks down exactly what will be popular.
- — Just wait till travelers find out that destination trends are planned seasons in advance—and there’s a travel intelligence site that breaks down exactly what will be popular.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Pose an intriguing question or reveal a 'secret' that the creator is uniquely positioned to answer, establishing them as an insider.
Payoff
The creator concludes by shifting focus to the future and issuing a collaborative call-to-action, inviting the audience to participate in their ongoing journey.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Phoenix Arc
This framework leverages a personal story of professional setback and subsequent triumph to establish authority, build empathy, and cultivate a loyal community. It transforms a loss into a powerful origin story.
- 1
The Authority Drop
The creator immediately confirms their connection to the hook, claiming direct experience or expertise and sharing specific insider details.
- 2
The Vulnerable Setback
The creator shares a personal story of failure, loss, or a significant obstacle related to their expertise, humanizing them and creating an emotional connection.
- 3
The Creative Pivot
The creator explains how they channeled their passion and knowledge into a new direction after the setback, marking the story's turning point.
- 4
The Proof of Success
The creator presents tangible, quantifiable evidence of their new success (e.g., metrics, growth charts), demonstrating the positive outcome of their pivot.
- 5
The Gratitude Climax
The creator expresses genuine emotion and gratitude towards their audience, attributing their success to the community's support and strengthening the viewer-creator bond.
- 6
The Validation Montage
A rapid sequence of third-party validation (e.g., press mentions, awards, collaborations) is shown to legitimize the success and elevate the creator's status.
Themes
Techniques
Trends
Post caption
Welcome to #trendtok, I have an announcement to make 💚 #latinxcreatives #tiktokfashionmonth #latinxcreated @tiktokcreators @we are mitu
Text overlays
title · beginning
Just wait till tiktok finds out that fashion trends are planned years in advance and theres a whole trend forecasting website that gives a breakdown of everything that will be popular
contextual · beginning
Cc: and I used to work for it
informational · beginning
The name of the site is WGSN
informational · middle
Cc: Factors that affect what we'll wear 1-2years from now
contextual · middle
Cc: it was my dream job and I lost it because my visa was delayed (I am Argentinian 🇦🇷)
title · middle
10k Followers in a month?!
contextual · middle
When I say you changed my life...
call-to-action · end
Any brands you think I MUST highlight? Let me know in the comments 💚
Transcript
Whole trend forecasting website that gives a breakdown of everything that will be rank I used to work for it. The name of the site is WGSN. And as a trend researcher, I good look at any number of lifestyle, health, political, and economic factor that affect what will wear in up to two two years from now. It was my dream job and I lost it because my visa was delayed. I miss talking about trends no I started doing mini trend reports on my TikTok account. I am shocked I'm already 10,000. When I say you changed my life you changed my life. My account is all about trends, but I'll be featuring Latinx designers this month. Any brands you think I have to highlight, let me know in the comments.