@pleasedontmakemefocus
TikTok · Greenscreen Talking Head
@pleasedontmakemefocus 🚨🚨🚨 #marketing #beauty #rhode #pucci #nike #creative #socialmedia #substack #fyp
@pleasedontmakemefocus
TikTok · Greenscreen Talking Head
@pleasedontmakemefocus 🚨🚨🚨 #marketing #beauty #rhode #pucci #nike #creative #socialmedia #substack #fyp
Performance
Video #16583 · Greenscreen Talking Head
[01]
The creator delivers a rapid-fire news roundup for people in creative fields. She covers a series of recent events and launches, including a new Substack by an i-D editor, a new fragrance brand from beauty execs, a new online show, Live Nation's Black creator network, a new travel show by Tracee Ellis Ross, a canceled art exhibition by Amy Sherald, the rise of the "Pucci girl summer" trend, and a softball game hosted by Ice Studios and Nike. For each news item, she presents an illustrative image while narrating the details, concluding with a call-to-action to subscribe to her own newsletter.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
here are some things that i'm paying attention to
Verbal hook · 35%
Are some things that I'm paying attention to as someone in a creative field.
Visual hook · 20%
A woman speaks directly to the camera while holding a small, distinct, fuzzy microphone, followed by a rapid collage of images that flash over her face.
[06]
Steal this for your own video
Here are some things should be paying attention to right now
[07]
The promise the opener makes, and how the video pays it back
Hook
An opening declaration of personal expertise and curation, promising viewers access to a filtered list of important information within a specific field.
Payoff
A direct call-to-action that leverages the established authority to funnel the audience to a personal platform (like a newsletter or blog) for more in-depth content.
[08]
The structural pattern this video runs on
Framework
The Cultural Curator Blitz
A rapid-fire delivery of curated news, trends, or insights from a specific niche, presented by an authoritative narrator to establish expertise and drive traffic to an external platform.
The Niche Media Move
Presents a piece of insider industry news to establish credibility with a core audience.
The Mainstream Brand Launch
Shifts to a broader, consumer-facing topic to widen the video's appeal.
The Emerging Content Prediction
Offers a forward-looking take, positioning the creator as a trend-spotter.
The Community Initiative
Highlights a socially relevant or industry-positive development, adding depth and purpose.
The Celebrity Venture
Incorporates a pop-culture element to maintain high engagement and relatability.
The Institutional Controversy
Introduces a point of conflict or high-stakes news to create narrative tension.
The Trend Validation
Confirms a popular cultural conversation with data or evidence, satisfying audience curiosity.
The Cultural Activation
Showcases a real-world brand or community event to ground the list in tangible culture.
🚨🚨🚨 #marketing #beauty #rhode #pucci #nike #creative #socialmedia #substack #fyp
title · beginning
here are some things that i'm paying attention to
title · beginning
THE CREATIVE NEWS
informational · middle
i-d editor in chief thom bettridge has launched a new substack called 'content'
informational · middle
the execs from rhode, youth to the people, and milk makeup are teaming up to launch a new fragrance brand
informational · middle
live nation urban just launched the largest black creator network
informational · middle
amy sherald has canceled her upcoming smithsonian show
informational · middle
however it is confirmed that it is in fact a pucci girl summer
call-to-action · end
go subscribe through the link in my bio :)
Are some things that I'm paying attention to as someone in a creative field. ID editor in chief, Tom Beveridge, has launched a new subset called content, where he draws on over a decade of experience at places like Interview, Hi Snob, and Essence. The execs from Rhode, Youth to the People, and Milk Makeup are teaming up to launch a new fragrance brand at Sephora. I think that the next big online show is slash should be Big Biz hosted by Mandel. The first two episodes better Zac Fox and Ida Osman. Live Nation Urban just launched the largest black better network, which will pretty much help brands that wanna connect with a black audience hire black talent. Tracy Ellis Frost just dropped a new show about solo travel. Amy Sherald has canceled her upcoming Smithsonian show better the museum reportedly censored a painting of the Statue Of Liberty modeled on a transgender artist. The exhibition would have been the portrait gallery's first solo show by a black contemporary artist. There's been a lot of poochy discourse going on. However, it is confirmed that it is in fact a poochy girl summer. Sales at the brand store have grown 50 to 60% over the last year. Ice Studios and Nike hosted their first annual Ice City series softball game. If you're into content like this, I send a daily newsletter on everything shape and culture. Go subscribe through the link in my bio.