The creator introduces the phenomenon of American non-fashion brands being licensed as clothing brands in Korea. He then begins a countdown list, ranking these brands from #10 to #6, including Lockheed Martin, CNN, Discovery Channel, a tie between MLB, NFL, and UFC, and Yale. For each entry, he shows visual examples of the apparel, offers his critical and often humorous commentary on the style and the strangeness of the brand extension, and concludes by teasing the next part of the series which will cover the top 5.
Transcript
Ranking every American brand in Korea. I'm talking about brands like National Geographic that have been licensed in Korea to be a clothing brand even though the original company isn't known for fashion. At number 10, we're starting with a diabolical entry. We got Lockheed Martin. Wait. What the hell? The best and worst part about this is that their clothes are actually not bad. It's got that tech wear good core vibe. Kinda reminds me of Stone Island or worst archive faction, but I could never wear a piece that said Lockheed Martin on it in good conscience. What is that? At number nine, we got CNN. What? I don't know who thought it was a good idea to use an American news channel as the basis for a clothing rank. Oh my good. What is that? But you never really know what to expect with Korean. The clothes are fine. They're pretty simple, but I just don't see the connection with CNN. It just looks like generic Tier rank with the CNN logo slapped on them, which is honestly probably not far from reality. At number eight, we got Discovery Channel. More American television. In The US, it's best known for nature documentaries. The Discovery Channel. In Korea, it's known for mid outdoor clothing. Tier rebranded to Discovery Expedition, and in my opinion, they're just not very memorable. There's actually another brand on this list that does the whole outdoors concept a lot better. And number seven, we have a three way tie. We got MLB, NFL, and the UFC. No all three of these organizations have popular apparel items back in The US. Items like the Rank hat or, you know, just like jerseys in general. But in Korea, the MLB, NFL, and the UFC have become fully dedicated clothing brands. Like, this looks like Brandy Melville, but it's actually from an MLB lookbook. Hello? This photo shoot is from an official NFL Tetris collab, which sounds like an AI generated sentence, but it's actually a real thing. I'd say of the three, the UFC is most aligned with its original company. They're mainly fitness apparel and athleisure, and this stuff looks pretty good. Alright. At number six, we got Yale. And honestly, this is genius. Not because the clothes are particularly impressive. In fact, I feel like their catalog is just like one notch above what you could find at the actual Yale University campus store. Brah. But there are few brands in Korea that have more prestige than the Ivy Leagues. This is such an obvious money grab, but I gotta say it's a genius play. For all the Korean moms and dads, if your kid didn't get into Yale, at least now you can get a t shirt. Bad bap boom. In the next part, we go through spots five through one, which includes my personal favorite. And if you're seeing this, part two is already on my page.