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Trending short videosRanking non-fashion American brands sold as clothing in Korea
A

@andytrust

Instagram · Yap

@andytrust Korean people love American logos 😅 ___ #korea #koreanfashion #nationalgeographic #seoul #koreatravel #fashion #branding #brandymelville #graphicdesign #streetwear #MLB #nfl #UFC #storytime #yale #explainer #menswear

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Performance

Views
7.6M
Likes
398.7K
Comments
1.5K
Engagement
5.2%

Video #1640 · Yap

Ranking non-fashion American brands sold as clothing in Koreafrom @andytrust

[01]

Overview

The creator introduces the phenomenon of American non-fashion brands being licensed as clothing brands in Korea. He then begins a countdown list, ranking these brands from #10 to #6, including Lockheed Martin, CNN, Discovery Channel, a tie between MLB, NFL, and UFC, and Yale. For each entry, he shows visual examples of the apparel, offers his critical and often humorous commentary on the style and the strangeness of the brand extension, and concludes by teasing the next part of the series which will cover the top 5.

[02]

Simple outline

  1. 1State bizarre cultural premise
  2. 2Present absurd example
  3. 3Judge the item's execution
  4. 4Escalate the absurdity/insight
  5. 5Tease the next part

[03]

Related videos

[04]

Classification

Format
Concepts
Rapid Fire Listicle
Elements
B-Roll CutawayTitle Text HookGraphic OverlayFollow / Subscribe CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

Ranking every “American brand” in Korea

Verbal hook · 50%

Ranking every American brand in Korea.

Visual hook

A medium close-up shot of the creator speaking directly to the camera in a simple, well-lit room. The direct address and clear framing immediately establish a personal connection and focus the viewer's attention on the speaker.

[06]

Hook template

Steal this for your own video

Ranking every “[category label in quotes]” in [place, country, or context]

  • — Ranking every “health food” in American gas stations
  • — Ranking every “luxury” brand in airport duty-free shops
  • — Ranking every “beginner-friendly” hiking trail in Colorado

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Bizarre Premise Hook: Establishes a highly specific and unusual ranking category that immediately sparks curiosity about what items could possibly fit into it.

Payoff

The Sequel Tease & CTA: A direct cliffhanger that promises a resolution to the ranking in a subsequent video, explicitly telling viewers where to find it to maximize follow-through engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurdity Ranking

Systematically ranking a niche category of items based on their unexpected or bizarre transformation from their original purpose, blending humor with genuine critique.

  1. 1

    The Thesis Proof

    Provides a single, clear example that validates the bizarre premise, showing the audience that this strange phenomenon is real and worth exploring.

  2. 2

    The Countdown Gauntlet

    The core of the content, where multiple items are systematically introduced and evaluated according to a repeating pattern. The ranking order is strategic, starting with the most shocking to hook the viewer and then varying the types of items to maintain interest.

  3. 3

    The Grouped Entry

    A sub-beat within the gauntlet that efficiently categorizes and evaluates several similar items at once, demonstrating the scale of the phenomenon without slowing down the pacing.

  4. 4

    The Analytical Pivot

    A beat that shifts the criteria for judgment mid-list (e.g., from aesthetic quality to business strategy) to add depth and prevent the format from becoming repetitive.

Themes

  • Cultural Differences
  • Brand Perception
  • Consumerism
  • Fashion Trends

Techniques

  • Countdown List
  • Comparative Analysis
  • Humor

Trends

  • Brand Repurposing
  • Niche Commentary

Post caption

Korean people love American logos 😅 ___ #korea #koreanfashion #nationalgeographic #seoul #koreatravel #fashion #branding #brandymelville #graphicdesign #streetwear #MLB #nfl #UFC #storytime #yale #explainer #menswear

Text overlays

  • title · beginning

    Ranking every “American brand” in Korea

  • informational · middle

    10

  • informational · middle

    9

  • informational · middle

    8

  • informational · middle

    7

  • informational · end

    6

  • call-to-action · end

    In the next part we go through spots 5-1

  • call-to-action · end

    If you're seeing this, part 2 is already on my page.

Transcript

Ranking every American brand in Korea. I'm talking about brands like National Geographic that have been licensed in Korea to be a clothing brand even though the original company isn't known for fashion. At number 10, we're starting with a diabolical entry. We got Lockheed Martin. Wait. What the hell? The best and worst part about this is that their clothes are actually not bad. It's got that tech wear good core vibe. Kinda reminds me of Stone Island or worst archive faction, but I could never wear a piece that said Lockheed Martin on it in good conscience. What is that? At number nine, we got CNN. What? I don't know who thought it was a good idea to use an American news channel as the basis for a clothing rank. Oh my good. What is that? But you never really know what to expect with Korean. The clothes are fine. They're pretty simple, but I just don't see the connection with CNN. It just looks like generic Tier rank with the CNN logo slapped on them, which is honestly probably not far from reality. At number eight, we got Discovery Channel. More American television. In The US, it's best known for nature documentaries. The Discovery Channel. In Korea, it's known for mid outdoor clothing. Tier rebranded to Discovery Expedition, and in my opinion, they're just not very memorable. There's actually another brand on this list that does the whole outdoors concept a lot better. And number seven, we have a three way tie. We got MLB, NFL, and the UFC. No all three of these organizations have popular apparel items back in The US. Items like the Rank hat or, you know, just like jerseys in general. But in Korea, the MLB, NFL, and the UFC have become fully dedicated clothing brands. Like, this looks like Brandy Melville, but it's actually from an MLB lookbook. Hello? This photo shoot is from an official NFL Tetris collab, which sounds like an AI generated sentence, but it's actually a real thing. I'd say of the three, the UFC is most aligned with its original company. They're mainly fitness apparel and athleisure, and this stuff looks pretty good. Alright. At number six, we got Yale. And honestly, this is genius. Not because the clothes are particularly impressive. In fact, I feel like their catalog is just like one notch above what you could find at the actual Yale University campus store. Brah. But there are few brands in Korea that have more prestige than the Ivy Leagues. This is such an obvious money grab, but I gotta say it's a genius play. For all the Korean moms and dads, if your kid didn't get into Yale, at least now you can get a t shirt. Bad bap boom. In the next part, we go through spots five through one, which includes my personal favorite. And if you're seeing this, part two is already on my page.

Ranking non-fashion American brands sold as clothing in Korea | Viral Hooks