@orenmeetsworld
Instagram · Greenscreen Talking Head
@orenmeetsworld Since most of the big marketing and design publications are living in 1995 and this somehow doesn’t exist elsewhere - here’s some highlights from this week in branding Come for my mangled French pronunciations, stay for wondering why Capri Sun didn’t just make… bigger pouches #rebranding #marketing #branding #advertising
Performance
Video #2486 · Greenscreen Talking Head
[01]
The creator delivers a rapid-fire weekly roundup of branding news, presenting and analyzing several recent brand activities. He critiques the 5-hour Energy rebrand, breaks down the Jacquemus marketing playbook, comments on Patrick Mahomes' new coffee brand, praises the Reese's Popcorn packaging refresh, discusses Samsung's ad targeting Apple, and questions Capri Sun's new bottle format, before ending with a call for audience suggestions.
[02]
[03]
245.5K13×Rapid-fire critique of bad ads@shwinnabegobrand · Rapid Fire Listicle
446.3K1.8×Designer pitches hypothetical Pepsi campaign@spaceboycole · Hypothetical Case Study
448.5K41.5×Creator rates and reviews Super Bowl ads@orenmeetsworld · Rapid Fire Listicle
133.7K2.6×Showcasing unique coffee packaging designs@clayton.chambrs · Rapid Fire Listicle
161.5KRunning brand marketing listicle@madwelllness · Rapid Fire Listicle
2.1M7×Rating popular water bottle brands as product buys or brand buys@orenmeetsworld · Rapid Fire Listicle
672.5K4×Creator reviews unique product packaging.@orenmeetsworld · Rapid Fire Listicle
787.5K3.6×Rating running shoes product vs marketing@calebulf · Rapid Fire Listicle
7.6MRanking non-fashion American brands sold as clothing in Korea@andytrust · Rapid Fire Listicle
1.6M5.2×Rating mattress brands as genuine product buys or overpriced marketing@orenmeetsworld · Rapid Fire Listicle
1.1M12.7×Running brands ranked by content strategy@house.of.ag · Good vs Bad
1.4M4.5×Redesigning Cracker Barrel brand assets@spaceboycole · Buying List[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
THIS WEEK IN BRANDING
Verbal hook · 15%
This week in branding...
Visual hook · 50%
A split-screen image featuring a striking and unusual photo of a person's back with the brand name 'JACQUEMUS' visible as a tan line from a sunburn.
[06]
Steal this for your own video
A split-screen of appearing on in a way that makes you look twice.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera statement that establishes the video's recurring theme and time-bound relevance (e.g., 'This Week In...').
Payoff
A direct call-to-action that invites the audience to contribute their own examples, fostering community and sourcing future content.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Roundup
A fast-paced, curated review of recent events within a specific niche, where each item is presented and then immediately judged with a concise, opinionated verdict.
The Familiar Failure
Critiques a well-known entity's attempt at change, establishing a critical but informed tone.
The Formula Reveal
Deconstructs a successful entity's strategy, exposing the repeatable mechanics behind their success.
The Missed Opportunity
Assesses a new launch, pointing out a clear flaw or a better alternative that was ignored.
The Unambiguous Win
Briefly showcases a clear positive example, providing balance and demonstrating good taste.
The Timely Takedown
Highlights a reactive or competitive move, analyzing its immediate cultural impact.
The Comedic Coda
Ends the list with a short, humorous observation on a final item that undermines its own premise.
Since most of the big marketing and design publications are living in 1995 and this somehow doesn’t exist elsewhere - here’s some highlights from this week in branding Come for my mangled French pronunciations, stay for wondering why Capri Sun didn’t just make… bigger pouches #rebranding #marketing #branding #advertising
title · beginning
THIS WEEK IN BRANDING
contextual · beginning
5 hour energy
informational · beginning
cheeky art direction
contextual · middle
Sport Coffee
contextual · middle
got an excellent refresh
contextual · middle
cheeky jab at apple
contextual · end
Defeats the point
call-to-action · end
what I missed
This week in branding, five Hour Energy rebranded their 16 ounce cans to be just as bad as they were before in a different way. Chuck Moose launched a restaurant and boutique in Saint Tropez by running their same playbook back again. Oversized social media friendly viral object, viral transportation imagery, cheeky art direction, and aspirational travel and interiors content, the Jacquemus Tour de Worse. Patrick Mahomes launched sport coffee, which is the shame of a name as athletic beans was right there. This is an interesting example of product that looks kinda just fine in renders better really weird in real life. But either way, I think they are really spot on in this coffee plus concept. Reese's popcorn got an excellent refresh. This package above is awesome. Samsung moved fast and launched a cheeky jab at Apple, whose whose only noticeable result is someone had to use a favor to get it on Bad Age. In Sugar Better news, Capri Sun now has better, which kinda defeats the point. Let me know what I missed this week I should check out.