@davidkylechoe
Instagram · Talking Head Edit
@davidkylechoe I’m so impressed by this weeks Brandwatch collection. There’s such a strong point of view and sense of life to all of these. Which is your favs? @palet.company @lobeta.nyc @factors_collection
Performance
Video #35702 · Talking Head Edit
[01]
The creator presents a curated list of three brands he finds inspiring. For each brand—a tile company, a jewelry designer, and a clothing label—he provides a brief overview of their unique qualities, showcases their products and aesthetic using B-roll footage, and concludes with a call-to-action for audience engagement.
[02]
[03]
102.1K12.6×Creator lists three interesting brands@aracarrr · Rapid Fire Listicle
238.2K21.9×List of non-boring streetwear brands@aracarrr · Rapid Fire Listicle
161.5KRunning brand marketing listicle@madwelllness · Rapid Fire Listicle
470.1K103.8×Creator presents niche clothing brands@ediepeffley · Rapid Fire Listicle
584.7K2.1×Countdown list of brand alternatives@connoisseurbyhugo · Rapid Fire Listicle
449.2KRecommending five unique hat brands@finnlately · Rapid Fire Listicle
463.9K23.1×Fashion alternatives to popular brands@ceezee999 · Buying List
302.3K7.9×Rapid fire health product list@jakeheyen · Rapid Fire Listicle
921.8KRecommends six alternative sneaker brands.@connoisseurbyhugo · Anti-Recommendation List
428.4K3.4×Creator recaps top luxury products@calebulf · Rapid Fire Listicle
784.2KCurated list of affordable luxuries@calebulffers · Buying List
216.4K1.7×List of uncommon hat brands@finnlately · Rapid Fire Listicle[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
MOST INTERESTING BRANDS
Verbal hook · 25%
Here are some brands I found inspiring this week.
Visual hook · 40%
The creator is holding multiple distinct objects (a trading card, a metal spiral) and is surrounded by floating images of products, creating immediate visual curiosity about the video's topic.
[06]
Steal this for your own video
Hold on camera while fills the frame behind you, teasing before saying a word.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct statement of purpose, framing the video as a personal list of recent, inspiring discoveries.
Payoff
A direct call to action that invites the audience to share their own opinions and contribute suggestions for future content, fostering a community feedback loop.
[08]
The structural pattern this video runs on
Framework
The Curated Discovery
A personal, curated showcase of interesting or inspiring items from different categories, presented as a service to the audience to aid in discovery and establish the creator's taste.
The Category Disruptor
Introduce the first item by highlighting how it innovates or brings a fresh perspective to an established or 'stale' category, setting a high bar for the list.
The Artistic Auteur
Introduce the second item by shifting focus to its unique, artistic, or creator-driven design philosophy, showcasing a different facet of 'interesting'.
The Regional Riser
Introduce the final item by emphasizing its origin from an unexpected place and validating its success with external social proof like press features or celebrity use.
I’m so impressed by this weeks Brandwatch collection. There’s such a strong point of view and sense of life to all of these. Which is your favs? @palet.company @lobeta.nyc @factors_collection
title · beginning
MOST INTERESTING BRANDS
branding · beginning
Palet Company
contextual · middle
Netherlands
informational · middle
Ceramic tiles unique by design
branding · middle
LOBETA NEW YORK
contextual · middle
Daisy Pyo
branding · middle
FACTOR'S
contextual · middle
Atlanta
Are some brands I found inspiring this week. The first is Pallet Company. Pallet is a custom tile brand based in The Netherlands that makes these stunning ceramic tiles. It's one of those categories that have been stale for a really long time, and pallet brings a freshness and a vibrance in a way that really stopped me in my tracks. I love the patterns and the colors and how they make spaces really stand out. Better is a New York based jewelry brand made by Daisy Pio. These designs are really stunning and super unique from the double drop rings to their signature vignette hoop. They bring a really nice organic whimsical design into the jewelry world, and I really love what she's making over there. Lastly, we have factors. Factors is actually an Atlanta based clothing brand that is bringing a fresh take to suiting and tailoring. They've been featured in Vogue and GQ and worn by celebrities like John Malkovich. They have a really nice classic elegance to their designs even in tier ready to wear, which I find quite lovely. We don't get to see a lot of brands like this come out of Atlanta, so it's been really great to see them grow. Let me know what rank stood out to you the most in the comments below and what brands I should cover in the future. Tag them below.