@sesamestreet
Instagram · Carousel
@sesamestreet When little ones hear about violent events on the news or in their communities, it can be hard to help them understand and cope with what happened. Limiting media exposure and making space for them to express big feelings can help children feel safer and more secure. Check the link in today's story for more free resources supporting families affected by violence.
Performance
Video #16727 · Carousel
[01]
This is a four-slide Instagram carousel post from Sesame Street providing parents with age-based strategies for comforting children after a violent event. Each slide features Sesame Street characters and text overlays that offer specific advice for different age groups (0-3, 4-5, and 6+), aiming to help children feel safer and more secure.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Offering Comfort in Scary Times
Verbal hook · 40%
When little ones hear about violent events on the news or in their communities, it can be hard to help them understand and cope with what happened.
Visual hook · 25%
The use of beloved, emotionally expressive Sesame Street characters (like a sad Big Bird) creates an immediate sense of familiarity and empathy. The bright, solid-colored backgrounds make the post visually pop in a social media feed, drawing the eye to the content.
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The promise the opener makes, and how the video pays it back
Hook
An empathetic title card that acknowledges a difficult situation, paired with a sub-headline promising a structured, segmented approach to solving it.
Payoff
Concludes the segmented advice by directing the audience to a broader, external resource hub via the caption for continued support.
[08]
The structural pattern this video runs on
Framework
The Segmented Solution Matrix
Addresses a complex, high-stakes problem by breaking the solution down into distinct demographic or situational categories, making overwhelming advice feel structured, tailored, and highly actionable.
The Framework Introduction
Establishes the overarching problem on the first slide and introduces the organizing principle (e.g., age, experience level, stage) that will guide the swipe progression.
The Baseline Segment
Addresses the foundational or lowest-tier category with a definitive, straightforward rule or protective measure.
The Intermediate Segment
Tackles the middle-tier category, introducing nuance, contextual problems, and specific situational tactics.
The Advanced Segment
Addresses the highest-tier category, shifting the strategy from simple directives to collaborative, open-ended approaches.
When little ones hear about violent events on the news or in their communities, it can be hard to help them understand and cope with what happened. Limiting media exposure and making space for them to express big feelings can help children feel safer and more secure. Check the link in today's story for more free resources supporting families affected by violence.
title · photo_0
Offering Comfort in Scary Times
informational · photo_0
After a violent event, children of different ages will have different needs. These age-based strategies can help them feel safer and more secure.
informational · photo_1
AGES 0-3
informational · photo_1
As much as possible, completely protect children from knowing anything at all about the incident.
informational · photo_2
AGES 4-5
informational · photo_2
Children may be concerned about your safety or being separated. Explain all the ways grown-ups can keep them safe—if they're afraid of an event that happened far away, use the distance to reassure them.
informational · photo_3
AGES 6 AND UP
informational · photo_3
Start with open-ended questions to see what they know, and ask if they want to talk. Listen carefully and assure them these feelings are normal, and adults feel them too.