@sesamestreet
Instagram · Carousel
@sesamestreet Our hearts are with our friends in Oregon. ❤️ When hard things happen, little ones can have big feelings, and so can the grown ups who love them. Visit the link in today's story for free resources that can help you offer comfort, talk together, and help children feel safe and secure.
Performance
Video #45946 · Carousel
[01]
This is a four-slide carousel post from Sesame Street providing parents with age-based strategies for comforting children after a violent or scary event. Each slide features different characters and focuses on a specific age group (0-3, 4-5, 6+) with concise, actionable advice presented as text overlays.
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What stops the scroll in the first 3 seconds
Title hook · 40%
Offering Comfort in Scary Times
Verbal hook · 50%
When hard things happen, little ones can have big feelings, and so can the grown ups who love them.
Visual hook · 10%
The use of familiar and comforting Sesame Street characters (Big Bird, Elmo) creates an immediate sense of trust and recognition, while the bright, solid-color backgrounds make the post visually pop in a social media feed.
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Steal this for your own video
When happens, can have , and so can the .
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide establishes a relatable, high-level problem and explicitly promises a structured, segmented solution (e.g., 'age-based strategies'), creating a clear reason to swipe forward to find the relevant category.
Payoff
The payoff is delivered incrementally as the user finds the specific slide/category that is relevant to them. The final slide's primary function is to complete the promised set of categories, providing the last piece of segmented information.
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The structural pattern this video runs on
Framework
The Categorical Guide
This framework addresses a broad problem by breaking down the solution into distinct, easily navigable categories. It hooks the user by promising a tailored answer and then delivers it through a consistently formatted, swipe-through list, encouraging users to find the specific advice that applies to them.
The Segmented Solution Stack
A series of subsequent slides, each dedicated to a single, clearly labeled category. Each slide functions as a self-contained unit of advice, allowing the user to quickly identify and consume the information most relevant to their needs.
Our hearts are with our friends in Oregon. ❤️ When hard things happen, little ones can have big feelings, and so can the grown ups who love them. Visit the link in today's story for free resources that can help you offer comfort, talk together, and help children feel safe and secure.
title · photo_0
Offering Comfort in Scary Times After a violent event, children of different ages will have different needs. These age-based strategies can help them feel safer and more secure.
informational · photo_1
AGES 0-3 As much as possible, completely protect children from knowing anything at all about the incident.
informational · photo_2
AGES 4-5 Children may be concerned about your safety or being separated. Explain all the ways grown-ups can keep them safe—if they're afraid of an event that happened far away, use the distance to reassure them.
informational · photo_3
AGES 6 AND UP Start with open-ended questions to see what they know, and ask if they want to talk. Listen carefully and assure them these feelings are normal, and adults feel them too.