@milkytran
Instagram · Speaker address
@milkytran Thank you @Dove Hair for the Intensive Repair treatments, so I can shapeshift again soon! #DovePartner #DoveHair Please tell me your favorite era of my hair and then boss me around and tell me what to do next!!! Honestly I love Dove Hair Intensive Repair because it refills hair with key amino acid so hair is not just repaired it comes back looking and feeling 10x stronger
Performance
Video #16735 · Speaker address
[01]
The creator ranks her past hairstyles on a tier list graphic, assigning each 'hair era' a letter grade from S to D. For each style, she shows a series of photos and shares the personal story or life event behind it, such as breakups or the pandemic. After ranking all her looks, she integrates a sponsored segment for Dove hair repair products, explaining how they helped her damaged hair and ranking them as S-tier before asking her audience for suggestions on her next hairstyle.
[02]
[03]
209.2KCreator's hair evolution over years@anushcache · Evolution Showcase
2.4M33.1×Weekly hairstyle tutorial montage@lindsey_teaches · Lifestyle Showcase
201.8K4.9×Relatable slick back hair attempt@abigailcanfieldd · Get Ready With Me
217.1KHair tutorial mixed with outfit check@veronafarrell_ · Value Vlog
211.4K5.6×Creator attempts a Pinterest hairstyle@abigailcanfieldd · Tutorial / How To
349.7K1.2×Explains series then teaches hairstyle@jennalitner · Tutorial / How To
1.1M1.7×Before and after haircut transformation@chloeabeth4545 · Before/After Transformation
1.1M2.4×Three steps for a hairstyle@paigelorenze · Tutorial / How To
1.6M4.2×Haircut transformation reveal to music@kennadilaine · Before/After Transformation
1.1M1.7×Four quick bob hairstyle tutorials@kennadilaine · Tutorial / How To
141.7K3.5×Comedic slick back hair GRWM@abigailcanfieldd · Get Ready With Me
143.7K5.4×Before and after hair transformation@sarahhguerra_ · Before/After Transformation[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
MY HAIR ERAS (DAMAGED EDITION)
Verbal hook · 15%
Well, my hair was going through damaged hair edition.
Visual hook · 40%
A split-screen style layout featuring the creator with vibrant red hair on the right and a colorful tier list graphic on the left, immediately establishing the video's ranking premise.
[06]
Steal this for your own video
MY ERAS ( EDITION)
[07]
The promise the opener makes, and how the video pays it back
Hook
A declaration of a themed retrospective review, immediately establishing the topic and the 'problem' to be solved (e.g., 'My [Attribute] Eras, [Problem] Edition').
Payoff
Assign the product itself the highest possible rank, solidifying its role as the ultimate solution, and close with a final, specific call to action that reinforces the request for audience participation.
[08]
The structural pattern this video runs on
Framework
The Retrospective Ranking
Systematically ranking past versions of a personal attribute (style, skill, hobby) by linking each version to a specific life event, creating a narrative of personal growth that culminates in a product-enabled present state.
The Gauntlet - Item 1 (The Low Point)
Introduce the first item in the series, tie it to a vulnerable or challenging life moment, and assign it a relatively low rank to establish the bottom of the narrative arc.
The Gauntlet - Item 2 (The Ascent)
Introduce the next item, connect it to a period of recovery or positive change, and assign it a higher rank to show progression.
The Gauntlet - Item 3 (The Peak Identity)
Introduce a key item representing a moment of peak confidence or self-discovery, often linked to a major life decision, and assign it the highest rank.
The Gauntlet - Item 4 (The Experimental Phase)
Introduce an item that represents a fun, wild, or experimental period, assigning it a high but not necessarily top-tier rank.
The Gauntlet - Item 5 (The Sustainable Present)
Introduce the current state/item, framing it as a mature, happy, and sustainable version of the self, and assign it a top-tier rank.
The Engagement Catalyst
Directly address the audience, asking for their input, opinions, and direction for the future, creating a strong call for comments.
The Solution Pivot
Seamlessly transition from the personal journey to a product, framing the product as the tool that enables the current positive state and heals the 'damage' from past eras.
Thank you @Dove Hair for the Intensive Repair treatments, so I can shapeshift again soon! #DovePartner #DoveHair Please tell me your favorite era of my hair and then boss me around and tell me what to do next!!! Honestly I love Dove Hair Intensive Repair because it refills hair with key amino acid so hair is not just repaired it comes back looking and feeling 10x stronger
title · beginning
MY HAIR ERAS (DAMAGED EDITION)
contextual · throughout
S - NEED HER A - PRETTY GIRL B - CUTE BUT SAFE C - OK AT LEAST YOU TRIED D - DEVASTATING
contextual · beginning
DEEP SIDE PART WITH SIDE BANGS
contextual · beginning
deeply going thru it :( with a side of uh oh
contextual · beginning
guess my inspo
contextual · middle
MIDDLE PART K-POP GIRL
contextual · middle
BLONDE MILK 😩
contextual · middle
blonde like my biological son
contextual · middle
BREAKUP HAIR 💖
contextual · middle
PINK FREAK
contextual · middle
90s Girl Next Door
contextual · end
The one time I'll ask the internet for personal opinions
branding · end
DOVE HAIR Intensive Repair 💖💖💖💖
contextual · end
but do you like the bangs?
contextual · end
been there
Well, my hair was going through damaged hair edition. Okay. First up, we got deep side part with some side bangs. AKA deeply going through it with a side of uh-oh. Ex boyfriend cheated on me worse time I went to therapy. Just try to guess who inspired this haircut. I give that a c. Next up, we have a middle part that saved my life. She's giving k pop. This is my pandemic hair. You know before I started putting chemicals in it. It looks healthy. Let's give it an a. And then there's blonde me. I went super san. And, yep, you guessed it. I had just left a man. And dare I say, I think this is who I really am, but the maintenance was horrible. Yes tier still. And then better I went blonde, I was like, why don't I just be a crazy person? I think I went pink because, honestly, I was just so hungry to be no. Yes. To be noticed. To be noticed. I give it an a. And now I'm at, like, a nineties highlights thing that is maintainable. I like it. Kind of girl next door. I think I also give this an s tier, but please tell me what you think I should do next. I'll listen to anyone. And to heal from all my bleach damage, I started using Dove hair's intensive repair shampoo, conditioner, and mask. I love you. You healed me. Yes tier. Tell me what I should do best, and don't say a bob. Been there.