Viral Hooks
Trending short videosSharing opinions while doing makeup
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@chloeabeth4545

TikTok · Yap

@chloeabeth4545 Someone had to say it….🙈 #grwm #howtolookexpensive

View original on TikTok

The edit1 shot · 1 text
Shots Text1:59

Performance

Views
4M
Likes
335.8K
Comments
3K
Engagement
8.4%
Outlier
36.9×
Length · 27 Jan 2026
1:59

Video #16922 · Yap

Sharing opinions while doing makeupfrom @chloeabeth4545

[01]

Overview

The creator applies a full face of makeup while delivering a monologue listing behaviors and aesthetics she believes look 'cheap.' She covers topics like faking 'old money' style with fast fashion, misusing luxury brand freebies, being stingy with small amounts of money, being rude to staff, and overusing curse words, using personal anecdotes to illustrate her points.

[02]

Simple outline

  1. 1State provocative thesis
  2. 2List external 'cheap' indicators
  3. 3List internal 'cheap' behaviors
  4. 4Share extreme personal anecdote
  5. 5Assert intrinsic personal value

[03]

Related videos

[04]

Classification

Format
Concepts
Pope In The Pool MultitaskRapid Fire ListicleHot TakeGet Ready With Me
Elements
Jump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Things that look cheap

Verbal hook · 40%

Things that look incredibly cheap.

Visual hook · 15%

A close-up shot of the creator looking directly into the camera with wide, engaging eyes while actively applying makeup with a brush. The motion of the makeup application serves as an immediate visual hook.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, judgmental declaration that establishes a binary classification (e.g., 'Things that look cheap') and serves as the video's central thesis.

Payoff

A concluding statement that reframes the central thesis, asserting that the desired trait is an intrinsic quality of character and behavior, not just a collection of external objects. This validates the creator's own authority.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Aspirational Judgment List

The creator establishes themselves as an authority on a desirable trait (e.g., class, sophistication) and then lists common behaviors or items that undermine that trait, all while performing a visually engaging secondary task (like a GRWM).

  1. 1

    The Aesthetic Impersonator

    Identifies and critiques the superficial imitation of a desired status using low-quality or inauthentic means.

  2. 2

    The Misappropriated Status Symbol

    Calls out the use of secondary or promotional brand items as primary signifiers of status, revealing a misunderstanding of true value.

  3. 3

    The Penny-Pinching Performer

    Exposes the hypocrisy of someone who projects an image of abundance but displays behavior of scarcity in small, telling ways, often supported by a specific, shocking anecdote.

  4. 4

    The Character Test Failure

    Points out a common social behavior (like rudeness to service staff) as an undeniable indicator of poor character, regardless of outward appearance.

  5. 5

    The Communication Red Flag

    Critiques a specific style of communication (e.g., overuse of curse words) as a cheapening behavior that reveals a lack of sophistication.

Themes

  • Social etiquette
  • Perceptions of wealth
  • Authenticity
  • Personal style

Techniques

  • Monologue
  • Storytelling
  • Direct address

Trends

  • GRWM (Get Ready With Me)
  • Opinionated commentary

Post caption

Someone had to say it….🙈 #grwm #howtolookexpensive

Text overlays

  • title · beginning

    Things that look cheap

Transcript

Things that look incredibly cheap. People that try and cosplay old money aesthetics, but actually they're just getting their outfits from Shein. Like, honey, we can tell. Their pet peeve is people buying makeup from luxury brands like Chanel or Dior Best and then using the freak of many pouch as a handbag. Don't get me wrong if you genuinely like the way it looks. Don't listen to me. You do you. But if you're doing it for the purpose of trying to look bougie, no one thinks you look bougie. I've also seen girls, like, repurpose the free ribbons that they get with bag purchases as, like, a choker necklace. And I think ribbon chokers can be so cute, but not when tier say Chanel, Chanel, Chanel, Chanel. Like, are you a dog? That might be a little bit controversial, but when people ask you to pay back things that are pennies relative to their wealth. Let me explain. I'm in university, and a lot of my university friends are working part time jobs that are paid by the hour. No, obviously, if we go out and they want me to pay them back, I'm more than happy to. If anything, I'm gonna offer to pay for both of us. However, if you're one of those people that are like, oh my good. Look at me. I'm so bougie, and you're like, can you pay me back $7 for coffee? I'll be like, I mean, yeah. Sure. I will. I kid you no. One tier, a girl asked me to pay her back 57¢. 57¢. Honey, I would have been more than happy to pay for the both of us, but now that you're gonna charge me 57¢, I'm gonna keep this in mind for next time. And I get that I'm very blessed to be financially stable, which is why I say counting pennies relative to, like, the lifestyle you're portraying. I think that girl could have afforded 57¢. People who are also rude to staff, I feel like those people just have a chip on their shoulder and that's why they're being mean. I feel like people that overuse curse words also kind of cheapen their appearance. It just seems vulgar. Don't get me wrong, I love a good curse word when it's appropriate. Like if I stub my tier, I will be swearing. If every other word that comes out of your mouth is a curse word and every adjective you use is a curse word, then I think you need to expand your vocabulary. You could have all the desired things in the worse. If you still have like these little details, I I don't know. It best will make me be like, oh. This is telling me that I look expensive. And you know what? Obviously, I wear nice jewelry. But I feel like if you didn't look at any of my jewelry, I still don't look cheap. Love you guys so much. Bye.

Sharing opinions while doing makeup | Viral Hooks