@annakahoelkstudio
Instagram · Talking Head Edit
@annakahoelkstudio Money? I’m a designer I’ve never heard of that (laughing, crying) But seriously, I know it’s basic but these are things I didn’t really understand in design school, sometimes you just need it laid out in super basic terms. #design #industrialdesign #designstudio #designadvice #designcareers
Performance
Video #17194 · Talking Head Edit
[01]
The creator, an industrial designer, breaks down the three main ways designers make money. She explains the pros and cons of working in-house for a company, licensing designs to brands for royalties, and starting your own business to design, manufacture, and sell your own products, using her own studio as an example of the third path.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
how the F do designers make money
Verbal hook · 30%
How the f do designers make money?
Visual hook · 15%
The speaker is framed in a stylish interior with unique designer objects, including a vertical CD player and a modern wooden chair, establishing a strong design aesthetic.
[07]
The promise the opener makes, and how the video pays it back
Hook
A blunt, relatable question that voices a common anxiety within a specific community, immediately followed by a statement of personal credibility and empathy.
Payoff
The viewer receives a clear, structured understanding of a previously confusing topic, feeling empowered and understood by an expert who shares their perspective.
[08]
The structural pattern this video runs on
Framework
The Expert Deconstruction
To demystify a complex, niche-specific problem by breaking it down into a limited number of distinct, understandable categories, each analyzed through a consistent pro/con framework.
The Framework Declaration
The creator explicitly states the number of categories or options that will be discussed, providing a clear roadmap for the viewer and managing their expectations.
The Option Analysis Gauntlet
The creator systematically moves through each pre-defined category, applying a consistent analytical pattern to each one, forming the core informational segment of the video.
The Concluding Disclaimer & Empathy Loop
The creator acknowledges the simplification of the topic to disarm critics, then circles back to the initial pain point to reinforce the video's value and connect with the audience on a personal level.
Money? I’m a designer I’ve never heard of that (laughing, crying) But seriously, I know it’s basic but these are things I didn’t really understand in design school, sometimes you just need it laid out in super basic terms. #design #industrialdesign #designstudio #designadvice #designcareers
title · beginning
how the F do designers make money
How the f do designers make money? This is the video I wish I had in design school. For context, I have a degree in industrial design and now have a studio slash business where I design home goods, decor, furniture, etcetera out of Vancouver, Canada. But that's definitely not the only route to take as a designer. I would say very broadly speaking, there are three categories of ways to make money if you want to design products, furniture, home goods, or lighting. The first and most risk averse is to work for someone else. Be an in house designer for an existing company. This could mean anything from a large household name like Ikea or Bad and Olufsen to a smaller local studio or even single designer. Say for you best a regular paycheck, but your designs are owned by that company and in many cases are launched under the name of the lead designer or founder. The second option is probably the most conventional system for designers to independent, which is licensing. In this setup, a designer comes up with a design and a brand or manufacturer will pick it up, paying the designer royalties every time it's sold. Sometimes the designer has a product that the brand sees and wants to produce or the designer pitches it to them, And sometimes, the brand comes to them with a product and they more or less commissioned the designer to come up with a few concepts. This has historically worked because the designer doesn't take on any of the risk of having to manufacture, market, or sell the product, and they tap into the brand's existing worse, but they also get a very small percentage of the profits. The trick with this though is that you have to get the brands to notice you and want to work with you, so it can be really hard to get your foot in the door of this system. The third broad category is to do it all yourself. Start a business, design, manufacture or make, sell, and market your own products. This is the most risky and stressful, no, of course, what I've chosen to do. But the pros are that you rely only on worse, and the cons are also that you rely only on yourself. Of course, there's way more complexity than this, so TikTok commenters don't come for me. But these are just some of the ways that I know that people have built careers or made money in design. And I wish I knew some of this when I left design school because I don't feel like it was very clear to me.