Viral Hooks
Trending short videosTax write-off joke using boat
T

@thomasherman

Instagram · One Shot

@thomasherman Needed a standing desk to help with my back pain. @supra_boats #SupraBoats

View original on Instagram

The edit1 shot · 1 text
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Performance

Views
2.4M
Likes
58.6K
Comments
538
Engagement
2.5%
Outlier
8.9×

Video #17258 · One Shot

Tax write-off joke using boatfrom @thomasherman

[01]

Overview

The creator walks down a dock carrying a laptop, approaches a large boat on a lift, and begins using the side of the boat as a standing desk to humorously justify it as a $250,000 tax write-off.

[02]

Simple outline

  1. 1Present an absurd claim
  2. 2Build anticipation with movement
  3. 3Reframe object with action
  4. 4Reveal the full context

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable One Shot
Elements
Text OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 75%

POV: the IRS asks to see the $250k “desk” you wrote off 🙇‍♂️

Visual hook · 25%

A man walks down a sunny, waterfront dock towards a large, bright blue luxury boat, creating immediate visual interest through the aspirational and high-value setting.

[06]

Hook template

Steal this for your own video

POV: [authority figure] asks to see the [high-value item] you wrote off as a [ordinary business expense].

  • — POV: your accountant asks to see the $8,000 espresso machine you wrote off as “office equipment.”
  • — POV: the auditor asks to see the $15,000 camera rig you wrote off as “research.”
  • — POV: your boss asks to see the $3,000 gaming chair you expensed as “client meeting furniture.”

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay presents a high-stakes, humorous 'Point of View' (POV) scenario that creates a strong curiosity gap about an object with a wildly inflated value or miscategorization.

Payoff

The final shot provides a clear, wide view of the entire absurd situation, visually confirming the punchline and resolving the curiosity created by the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Audacious Reframe

A narrative that establishes a high-stakes, absurd premise via text, then uses a simple physical action to reframe an expensive or unconventional item as a mundane one, creating a visual punchline.

  1. 1

    The Intentional Journey

    The character moves with purpose through a setting, building anticipation as the viewer waits to see the object mentioned in the hook.

  2. 2

    The Misappropriation

    The character arrives at a large, valuable, or otherwise unexpected object and begins to interact with it in a way that aligns with the absurd premise from the hook.

  3. 3

    The Performance of Normalcy

    The character performs a mundane action, 'using' the valuable object as if it were the simple item it's claimed to be, which solidifies the joke.

Themes

  • Tax humor
  • Wealth
  • Luxury lifestyle

Techniques

  • POV framing
  • Text-driven narrative

Trends

  • IRS memes
  • POV format

Post caption

Needed a standing desk to help with my back pain. @supra_boats #SupraBoats

Text overlays

  • title · throughout

    POV: the IRS asks to see the $250k “desk” you wrote off 🙇‍♂️