Instagram · Speaker address
A little bit of our Soft Pinch Liquid Blush goes a long way (trust us 😅). Available online and in-store @ultabeauty and rarebeauty.com And for all of February, you can add a donation in-store to support mental health! Proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund.
Performance
Video #18275 · Speaker address
[01]
The creator first demonstrates a common makeup mistake by showing her face with an excessive amount of poorly blended liquid blush. She then presents two correct application methods for the Rare Beauty Soft Pinch Liquid Blush: first, by wiping excess product from the applicator and dabbing two small dots on the cheek, and second, by applying the product to the back of her hand and picking it up with a brush before blending it onto her cheek.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
If you've ever applied the Soft Pinch Liquid Blush
Verbal hook · 45%
If you've ever applied the soft pinch liquid blush and it ended up looking like this, you are not alone.
Visual hook · 20%
An extreme close-up of a woman's face with an exaggerated, bright red, and poorly blended patch of blush on her cheek, demonstrating a common makeup mistake.
[06]
Steal this for your own video
If you've ever and it ended up looking like this, you are not alone.
[07]
The promise the opener makes, and how the video pays it back
Hook
Visually demonstrating a common, exaggerated failure state to create immediate relatability and signal that a solution is coming.
Payoff
A concluding statement of personal satisfaction and guaranteed success, reinforcing the value of the shared knowledge and leaving the viewer feeling empowered.
[08]
The structural pattern this video runs on
Framework
The Problem-Solution Pair
To establish relatability by showcasing a common failure, then providing two distinct, easy-to-follow solutions that guarantee a successful outcome.
The Empathy Hook
Acknowledging a shared struggle ('you are not alone') and presenting an exaggerated visual of the problem to hook viewers experiencing the same issue.
The Value Proposition
Clearly stating the video's purpose by promising a specific number of solutions to the established problem.
Method 1: The Direct Fix
Introducing and demonstrating the first, most straightforward solution to the problem.
Proof of Concept 1
Revealing the successful outcome of the first method, verbally reinforcing its perfection and value.
Method 2: The Controlled Alternative
Introducing and demonstrating a second, alternative solution that offers a different approach or level of control.
The Final Endorsement
Summarizing the effectiveness of both methods and concluding with a personal endorsement that promises consistent, perfect results, providing a satisfying resolution.
A little bit of our Soft Pinch Liquid Blush goes a long way (trust us 😅). Available online and in-store @ultabeauty and rarebeauty.com And for all of February, you can add a donation in-store to support mental health! Proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund.
contextual · beginning
If you've ever applied the Soft Pinch Liquid Blush and it ended up looking like this... you are not alone!
informational · beginning
let me show you two ways to apply it
contextual · beginning
I'm using the shade Encourage
informational · beginning
so first, you're gonna go ahead and wipe off all of the excess from the stopper
informational · middle
then you apply two dots, and it is perfect
informational · middle
this really just gives the most perfect amount of product
informational · middle
the second way is to apply it onto the back of your hand
informational · middle
so you apply it on your hand, take your brush and then place the blush directly onto your cheek
contextual · middle
and boom you are good to go!
contextual · end
I love doing both of these because I get the most perfect amount of blush every time
You've ever applied the soft pimps liquid blush and it ended up looking like this, you are not alone. Let me show you two ways to apply it. I'm using the shade encourage. So worst, you're gonna go ahead and wipe off all of the excess from the stopper. Then you apply two dots, and it is perfect. Look at that. This really just gives the most perfect amount of product. The second way is to apply it onto the back of your hand. So you apply it on your rank, take your brush, and then place the blush directly onto your tier, and boom you are good to go. I love doing both of these because I get the most perfect amount of blush every time.