@rarebeauty
Instagram · Show and Tell
@rarebeauty just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora
@rarebeauty
Instagram · Show and Tell
@rarebeauty just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora
Performance
Video #23615 · Show and Tell
[01]
The video opens with a humorous hook showing the creator with an exaggerated, excessive amount of blush applied to her cheeks. She then cuts to a normal, bare-faced setup to directly address viewers who might be intimidated by the product's high pigmentation. She proceeds to give a step-by-step physical demonstration of her preferred application method, emphasizing wiping off excess product and using just one dot. She blends it out in real-time to prove how easily it diffuses, concluding with an encouraging message for viewers to find their own comfortable application style.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 40%
SCARED OF RARE BEAUTY'S LIQUID BLUSH?
Verbal hook · 40%
I fuck too much of my own product on.
Visual hook · 20%
Extreme visual contrast showing the creator with an exaggerated, clown-like amount of bright pink blush smeared across her cheeks, creating immediate shock value and humor.
[06]
Steal this for your own video
SCARED OF ?
[07]
The promise the opener makes, and how the video pays it back
Hook
Open with a self-deprecating mistake to instantly disarm the viewer and build authenticity.
Payoff
Reveal the flawless final result while empowering the viewer to find their own comfort zone.
[08]
The structural pattern this video runs on
Framework
The Authentic Correction Method
Hook with a relatable mistake, validate audience fears, then demonstrate the easy, correct method to build trust.
The Empathy Bridge
Acknowledge a common fear or intimidation factor regarding the product.
The Reassurance
Counter the fear by stating the product's actual ease of use.
The Minimalist Demo
Demonstrate the correct, often counter-intuitive, application method.
The Trust-the-Process Action
Show the messy middle phase, reassuring viewers it will work out.
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora
title · beginning
SCARED OF RARE BEAUTY'S LIQUID BLUSH?
call-to-action · beginning
THEN KEEP WATCHING! (EVEN IF YOU'RE NOT SCARED)
informational · middle
⚠️WIPE OFF THE EXCESS ON THE STOPPER!⚠️
I fuck too much of my own product on. If you guys have ever felt intimidated by the soft pinch liquid blush, it's very pigmented, but it's super easy to use. So I was just gonna show you how I use it. Sometimes it takes as little as one dot. This part is gonna be crazy, but just kinda watch how it works. It feels like it's a lot. You just keep blending. Basically, that is how I like to use it. So you can apply it whatever way makes you comfortable, but I hope this tip helps you.