Viral Hooks
Trending short videosShow and tell blush tutorial
R

@rarebeauty

Instagram · Show and Tell

@rarebeauty just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora

View original on Instagram

The edit1 shot · 3 text
Shots Text0:40

Performance

Views
11.2M
Likes
147.9K
Comments
957
Engagement
1.3%
Outlier
36.5×
Length · 8 Apr 2026
0:40

Video #23615 · Show and Tell

Show and tell blush tutorialfrom @rarebeauty

[01]

Overview

The video opens with a humorous hook showing the creator with an exaggerated, excessive amount of blush applied to her cheeks. She then cuts to a normal, bare-faced setup to directly address viewers who might be intimidated by the product's high pigmentation. She proceeds to give a step-by-step physical demonstration of her preferred application method, emphasizing wiping off excess product and using just one dot. She blends it out in real-time to prove how easily it diffuses, concluding with an encouraging message for viewers to find their own comfortable application style.

[02]

Simple outline

  1. 1Show relatable mistake
  2. 2Address product intimidation
  3. 3Demonstrate proper application
  4. 4Show final blended result

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToProduct Demo
Elements
Text OverlayPhysical Product DemonstrationJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 40%

SCARED OF RARE BEAUTY'S LIQUID BLUSH?

Verbal hook · 40%

I fuck too much of my own product on.

Visual hook · 20%

Extreme visual contrast showing the creator with an exaggerated, clown-like amount of bright pink blush smeared across her cheeks, creating immediate shock value and humor.

[06]

Hook template

Steal this for your own video

SCARED OF [INTIMIDATING PRODUCT OR TASK]?

  • — SCARED OF RETINOL?
  • — SCARED OF CAST IRON SKILLETS?
  • — SCARED OF DEADLIFTING HEAVY?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Open with a self-deprecating mistake to instantly disarm the viewer and build authenticity.

Payoff

Reveal the flawless final result while empowering the viewer to find their own comfort zone.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authentic Correction Method

Hook with a relatable mistake, validate audience fears, then demonstrate the easy, correct method to build trust.

  1. 1

    The Empathy Bridge

    Acknowledge a common fear or intimidation factor regarding the product.

  2. 2

    The Reassurance

    Counter the fear by stating the product's actual ease of use.

  3. 3

    The Minimalist Demo

    Demonstrate the correct, often counter-intuitive, application method.

  4. 4

    The Trust-the-Process Action

    Show the messy middle phase, reassuring viewers it will work out.

Themes

  • Makeup education
  • Overcoming product intimidation
  • Authenticity
  • Humor

Techniques

  • Visual hook
  • Direct address
  • Real-time demonstration
  • Text emphasis

Trends

  • Highly pigmented blush
  • Authentic founder content
  • Bite-sized tutorials

Post caption

just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora

Text overlays

  • title · beginning

    SCARED OF RARE BEAUTY'S LIQUID BLUSH?

  • call-to-action · beginning

    THEN KEEP WATCHING! (EVEN IF YOU'RE NOT SCARED)

  • informational · middle

    ⚠️WIPE OFF THE EXCESS ON THE STOPPER!⚠️

Transcript

I fuck too much of my own product on. If you guys have ever felt intimidated by the soft pinch liquid blush, it's very pigmented, but it's super easy to use. So I was just gonna show you how I use it. Sometimes it takes as little as one dot. This part is gonna be crazy, but just kinda watch how it works. It feels like it's a lot. You just keep blending. Basically, that is how I like to use it. So you can apply it whatever way makes you comfortable, but I hope this tip helps you.