@byoma
Instagram · Split screen
@byoma $16.99 vs $100 1 use of our Bio-Collagen Radiance Facial Mask costs just $0.85. A single use sheet mask can be $5 or more👀 Since day 1, we set out to make skincare more accessible and with this launch we created a product that makes face masks more affordable and creates less waste✅ #byoma #byomafacemask #collagenmask #collagenbanking #facemask
Performance
Video #18547 · Split screen
[01]
The video presents a split-screen comparison between a jar of facial mask and a stack of single-use sheet masks. As a hand takes portions from the jar, the stack of sheet masks diminishes, and an on-screen counter shows the accumulating cost of the sheet masks, visually demonstrating the cost-effectiveness of the jar product.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
$16.99
Visual hook · 55%
A split-screen composition with a bright pink product on the top half and a stack of dark red products on the bottom, creating immediate visual contrast. A hand enters the frame to interact with the top product, introducing motion and action.
[06]
Steal this for your own video
vs what actually spends on .
[07]
The promise the opener makes, and how the video pays it back
Hook
A split-screen standoff immediately establishes a visual 'versus' scenario between two competing product formats, creating an implicit question of which is better.
Payoff
The Value Verdict. The animation concludes with the competitor's supply fully depleted, displaying a final, shockingly high cumulative cost. This is contrasted with the hero product, which remains visually full next to its original, now comparatively low, fixed price, delivering a powerful and memorable conclusion about its superior value.
[08]
The structural pattern this video runs on
Framework
The Escalating Value Comparison
To visually demonstrate the superior long-term value of a multi-use product versus a single-use alternative by showing the competitor's cost accumulating to a shockingly high total while the hero product's cost remains fixed.
The Price Anchor
The total, fixed price of the hero product is displayed, establishing it as a stable, known value in the viewer's mind.
The Unit Cost Introduction
The per-unit cost of the competitor product is introduced, setting the baseline for the escalating comparison that follows.
The Depletion Race
A rapid, synchronized animation loop shows one 'use' of the hero product (with minimal visual change) while one unit of the competitor product is visibly removed. This action is paired with a rapidly increasing price counter for the competitor, creating a gamified sense of tension and accumulation.
$16.99 vs $100 1 use of our Bio-Collagen Radiance Facial Mask costs just $0.85. A single use sheet mask can be $5 or more👀 Since day 1, we set out to make skincare more accessible and with this launch we created a product that makes face masks more affordable and creates less waste✅ #byoma #byomafacemask #collagenmask #collagenbanking #facemask
informational · beginning
$16.99
informational · beginning
$5.00
informational · middle
$10.00
informational · middle
$15.00
informational · middle
$35.00
informational · middle
$50.00
informational · middle
$70.00
informational · end
$85.00
informational · end
$100.00