@byoma
Instagram · Faceless
@byoma One product... or a whole routine? 🤔 Build your entire BYOMA Blemish routine for less than the price of one blemish serum. 🧪 Salicylic Acid + our patent-pending Clearamide Complex™ 🧪 Targets breakouts while helping protect your skin barrier 🧪 Clinically proven to reduce redness, soothe skin and combat breakouts Treating blemishes shouldn’t come at the expense of your skin barrier. #BYOMA #Blemish #SkincareRoutine
Performance
Video #36732 · Faceless
[01]
The creator showcases a price comparison between a single, expensive, blurred-out skincare product and a full four-product blemish routine from the brand BYOMA. A hand sequentially places each BYOMA product on a shelf, revealing its individual price, and then a motion graphic calculates the total cost of the routine, demonstrating it is significantly cheaper than the single competitor product.
[02]
[03]
149.9K4.6×Product package reveal for giveaway@byoma · Product Promo
37.4M29.4×Creator promotes massive skincare discount@mikaylanogueira · Product Promo
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133.5K3.6×Skincare routine product texture showcase@merit · Product Showcase
644.6K27.6×Comparing skincare mask value proposition@byoma · Product Demo
2.1M2.4×Skincare product application and benefits@dermalogica · Product Promo
417KCalculating total cost of shop@sushyglowcosmetics · Rapid Fire Listicle
6.3M5×Creator demonstrates skincare product hack@mikaylanogueira · Tutorial / How To
383KBrand sale haul and demo@dermalogica · Product Promo
211.9K6.2×Creator does makeup challenge monologue@abigailcanfieldd · Product Showcase
3.7M2.9×Beauty bundle product demonstration promo@mikaylanogueira · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
I think it's time.
Visual hook · 85%
A single, blurred-out product is shown on a minimalist glass shelf with a high price tag of $208.00, creating immediate curiosity and establishing a high-value context.
[06]
Steal this for your own video
A single blurred-out sits next to a visible — before the reveal of what cost for the same result.
[07]
The promise the opener makes, and how the video pays it back
Hook
A single, high-priced item is presented as a 'price anchor,' establishing the context for the comparison and creating immediate intrigue about its cost.
Payoff
The viewer experiences a moment of 'value shock,' realizing they can get a complete set/solution for a fraction of the cost of the single alternative, solidifying the brand's value proposition.
[08]
The structural pattern this video runs on
Framework
The Value Stack Comparison
To demonstrate the superior value of a multi-item set by visually and numerically stacking it against a single, high-priced competitor, creating a dramatic price-to-value reveal.
The Price Anchor
A single, often genericized or blurred, high-cost item is shown with its price prominently displayed. This sets the benchmark for the entire narrative.
The Challenger's Entry
The first component of a multi-part alternative is introduced, along with its individual, much lower price, beginning the counter-argument.
The Cumulative Build
Additional components of the alternative set are added one by one, with their individual prices appearing sequentially. This visually demonstrates the accumulation of value against the static anchor.
The Ticker-Tape Tally
An animated sequence rapidly calculates the sum of the individual components' prices, building suspense and momentum for the final total.
The Value Knockout
The final, cumulative price of the entire set is revealed, providing a stark and satisfying contrast to the initial high-priced anchor.
One product... or a whole routine? 🤔 Build your entire BYOMA Blemish routine for less than the price of one blemish serum. 🧪 Salicylic Acid + our patent-pending Clearamide Complex™ 🧪 Targets breakouts while helping protect your skin barrier 🧪 Clinically proven to reduce redness, soothe skin and combat breakouts Treating blemishes shouldn’t come at the expense of your skin barrier. #BYOMA #Blemish #SkincareRoutine
contextual · beginning
$208.00
contextual · beginning
$9.99
contextual · beginning
$14.99
contextual · middle
$15.99
contextual · middle
$13.99
informational · end
$54.96
I think it's time.