Viral Hooks
Trending short videosA couple's college love story timeline.
U

@ucdavis

Instagram · Carousel

@ucdavis Our last #AggiesInLove story comes from Abby and Emily, whose connection began just a few doors apart in Redwood Hall. “We met on our first day as freshmen in 2017, living just a few doors down from each other. We were instant friends. We explored the @ucdavis_arboretum, went to the @mondavicenter to hear speakers, and spent late nights eating cookies in the Tercero Dining Commons with friends. During winter quarter 2018, Emily took a history class with me, even though she didn’t need to. Somewhere between class discussions and dinners at the Silo, we fell in love. We spent the next three years as a true Aggie couple, working at @asucd_unitrans, studying together and spending afternoons by the Arboretum duck pond. During COVID, Emily often rode my late-night Unitrans shifts with me, and we spent countless hours together on the Q line. After graduating in 2021, I later returned to the Arboretum duck pond to propose, complete with a personalized lock on the bridge. Now, as a double Aggie at the @ucdavislaw, our Aggie love story continues.” Thank you to everyone who has shared their story! Do you have an Aggie love or friendship story to share? Tell us at ucdav.is/aggiesinlove. 💙💛 #OurUCDavis | #AggiesInLove | #AggieSweethearts | #UCDavisAlumni Image Descriptions: 1: Abby and Emily sit close outdoors on campus, smiling at the camera, with one holding up one hand to show off an engagement ring. 2: Abby and Emily in white dresses stand together in front of a Unitrans bus, embracing while holding up a graduation cap. 3: Abby and Emily wearing UC Davis gold stoles share a kiss while standing on the Love Lock Bridge at the Arboretum. 4: Abby and Emily walk hand in hand outdoors in wedding dresses along a tree-lined path, smiling at each other.

View original on Instagram

Performance

Views
186.5K
Likes
12.4K
Comments
110
Engagement
6.7%
Outlier
10×

Video #18554 · Carousel

A couple's college love story timeline.from @ucdavis

[01]

Overview

This is a four-photo carousel post from UC Davis's Instagram account, showcasing the love story of two alumnae, Abby and Emily. The photos chronologically document their journey from college students to getting engaged, graduating, and eventually getting married, all tied to their shared university experience.

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Related videos

[04]

Classification

Format
Concepts
Journey DocumentationOrigin Story Carousel
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Our last #AggiesInLove story comes from Abby and Emily, whose connection began just a few doors apart in Redwood Hall.

Visual hook · 65%

The first image features a joyful, close-up selfie of the couple, where one person prominently displays an engagement ring. This immediate visual cue of a major life event creates an emotional connection and sparks curiosity to see the rest of their story.

[06]

Hook template

Steal this for your own video

Open with a joyful close-up selfie of [couple or pair], with [major relationship milestone] prominently visible, to introduce their [shared-place or shared-experience] story.

  • — Open with a joyful close-up selfie of a couple, with an engagement ring prominently visible, to introduce their college dorm love story.
  • — Open with a joyful close-up selfie of two partners, with matching wedding bands prominently visible, to introduce their long-distance relationship story.
  • — Open with a joyful close-up selfie of a couple, with a positive pregnancy test prominently visible, to introduce their childhood-friends-to-parents story.

Themes

  • Love
  • Nostalgia
  • Life Milestones
  • Higher Education Experience

Techniques

  • Natural Light Photography
  • Golden Hour Lighting
  • Storytelling through imagery

Trends

  • Storytelling Carousel
  • User-Generated Content Feature

Post caption

Our last #AggiesInLove story comes from Abby and Emily, whose connection began just a few doors apart in Redwood Hall. “We met on our first day as freshmen in 2017, living just a few doors down from each other. We were instant friends. We explored the @ucdavis_arboretum, went to the @mondavicenter to hear speakers, and spent late nights eating cookies in the Tercero Dining Commons with friends. During winter quarter 2018, Emily took a history class with me, even though she didn’t need to. Somewhere between class discussions and dinners at the Silo, we fell in love. We spent the next three years as a true Aggie couple, working at @asucd_unitrans, studying together and spending afternoons by the Arboretum duck pond. During COVID, Emily often rode my late-night Unitrans shifts with me, and we spent countless hours together on the Q line. After graduating in 2021, I later returned to the Arboretum duck pond to propose, complete with a personalized lock on the bridge. Now, as a double Aggie at the @ucdavislaw, our Aggie love story continues.” Thank you to everyone who has shared their story! Do you have an Aggie love or friendship story to share? Tell us at ucdav.is/aggiesinlove. 💙💛 #OurUCDavis | #AggiesInLove | #AggieSweethearts | #UCDavisAlumni Image Descriptions: 1: Abby and Emily sit close outdoors on campus, smiling at the camera, with one holding up one hand to show off an engagement ring. 2: Abby and Emily in white dresses stand together in front of a Unitrans bus, embracing while holding up a graduation cap. 3: Abby and Emily wearing UC Davis gold stoles share a kiss while standing on the Love Lock Bridge at the Arboretum. 4: Abby and Emily walk hand in hand outdoors in wedding dresses along a tree-lined path, smiling at each other.

A couple's college love story timeline. | Viral Hooks