Viral Hooks
Trending short videosChancellor May meets Malala Yousafzai.
C

@chancellor.may

Instagram · Carousel

@chancellor.may Last week, the @ucdavis community had the incredible honor of welcoming Nobel laureate Malala Yousafzai to a sold-out Chancellor’s Colloquium at the @mondavicenter. Malala’s courage and lifelong commitment to advancing girls’ education and empowerment continue to galvanize people around the world, and she inspired all of us here at UC Davis. What moved me most was our shared love for servant leadership — leading through empathy, a commitment to lifting others and humility. I’m deeply grateful for her wisdom, humor and hopeful message. Her visit was a powerful reminder that each of us can use our voices to build a more just world. #OurUCDavis Image descriptions: 1) Chancellor May and Malala smile in conversation with one another. 2) Chancellor May and Malala smile and pose for a photo.

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Performance

Views
104.5K
Likes
7K
Comments
15
Engagement
6.7%
Outlier
1.7×

Video #9911 · Carousel

Chancellor May meets Malala Yousafzai.from @chancellor.may

[01]

Overview

A two-photo carousel documenting a high-profile meeting between UC Davis Chancellor May and Nobel laureate Malala Yousafzai. The post features a candid moment of conversation followed by a formal posed portrait against a university branded backdrop, highlighting themes of leadership and education.

[03]

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Classification

Format
Carousel
Concepts
Social Proof ShowcaseEvent Showcase
Elements
Thematic Staging
Account
Personal BrandBrand
Topics
EducationPersonal BrandPolitics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

Last week, the @ucdavis community had the incredible honor of welcoming Nobel laureate Malala Yousafzai

Visual hook · 55%

The immediate recognition of Nobel laureate Malala Yousafzai in a distinctive teal outfit interacting with the Chancellor creates high-value social proof and authority.

Themes

  • leadership
  • empowerment
  • education
  • institutional prestige

Techniques

  • step and repeat background
  • professional lighting
  • rule of thirds
  • eye level angle

Trends

  • celebrity campus visits
  • leader-to-leader meetings

Post caption

Last week, the @ucdavis community had the incredible honor of welcoming Nobel laureate Malala Yousafzai to a sold-out Chancellor’s Colloquium at the @mondavicenter. Malala’s courage and lifelong commitment to advancing girls’ education and empowerment continue to galvanize people around the world, and she inspired all of us here at UC Davis. What moved me most was our shared love for servant leadership — leading through empathy, a commitment to lifting others and humility. I’m deeply grateful for her wisdom, humor and hopeful message. Her visit was a powerful reminder that each of us can use our voices to build a more just world. #OurUCDavis Image descriptions: 1) Chancellor May and Malala smile in conversation with one another. 2) Chancellor May and Malala smile and pose for a photo.

Chancellor May meets Malala Yousafzai. | Viral Hooks