@drbugspopcorn
Instagram · Talking Head Edit
@drbugspopcorn Dubai chocolate popcorn? Or hot honey pickle flavoured? Buy a bag of Dr Bugs Popcorn from Woolworths NZ and go in the draw to win a trip to Christchurch to make your dream flavour a reality. Entries close 7th December, link in bio to find your nearest store
Performance
Video #18577 · Talking Head Edit
[01]
A man in a popcorn factory announces a contest where a winner gets to create their dream popcorn flavor. He then reads through and reacts to four of the most creative user-submitted flavor ideas, showing an illustrative image for each one: hot honey pickle, Dubai chocolate, Biscoff strawberry shortcake, and crème brûlée. He concludes with a call-to-action, stating the contest's closing date and directing viewers to the link in bio to enter.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Dubai chocolate popcorn?
Verbal hook · 40%
We just launched in Woolworths and we're flying one person down to Christchurch to create the flavor of their dreams...
Visual hook · 5%
A man stands in a factory setting in front of large industrial machinery, next to a large bin overflowing with popcorn, creating an authentic and visually interesting backdrop.
[07]
The promise the opener makes, and how the video pays it back
Hook
Announce a high-stakes community opportunity (e.g., a contest or challenge) and tease that the submissions are wild or unexpected, creating immediate curiosity.
Payoff
A direct and clear Call to Action that instructs the viewer on how to participate in the opportunity that was introduced in the hook, converting interest into action.
[08]
The structural pattern this video runs on
Framework
The Community Showcase Gauntlet
To showcase a curated list of user-generated or community-sourced ideas, reacting to each one to build excitement before delivering a call to action for participation.
The Contest Premise
Clearly state the opportunity available to the audience and the prize, establishing the context and stakes for the list that follows.
The Gauntlet Showcase
Present a rapid-fire series of curated examples from the community, each following a consistent micro-pattern to maintain rhythm and engagement.
Dubai chocolate popcorn? Or hot honey pickle flavoured? Buy a bag of Dr Bugs Popcorn from Woolworths NZ and go in the draw to win a trip to Christchurch to make your dream flavour a reality. Entries close 7th December, link in bio to find your nearest store
title · beginning
Dubai chocolate popcorn?
informational · middle
1. Hot honey pickle
informational · middle
2. Dubai chocolate
informational · middle
3. Biscoff strawberry shortcake
informational · middle
4. Crème brûlée
Best launched in Woolworths and we're flying one person down to Christchurch to create the flavor of their dreams and the entries are rolling in. Some of them are unhinged. So first flavor, this has been submitted as all my savory tooth friends a fresh tangly pickle base with a drizzle of creamy Greek yogurt sweetened with a swirl of hot honey. This is unheavened, but I am here for it. Two bite chocolate, this sounds expensive best damn does it sound good. We got Biscoff strawberry shortcake. Like, who do I even get in touch with for this? But damn. Last but not least, we've got creme brulee. There are actually tons of entries like this. Can we nail that sizzly, crackly, sugary top? I don't know. Entries close December 7. Head to the Good bio and find your nearest Woolworths store to enter.