Viral Hooks
Trending short videosEmployee lists company's surprising services
The edit1 shot · 1 text
Shots Text0:18

Performance

Views
6.9M
Likes
788.4K
Comments
5.9K
Engagement
11.5%
Outlier
1.3×
Length · 4 Feb 2026
0:18

Video #18946 · Yap

Employee lists company's surprising servicesfrom @blivxx

[01]

Overview

A Staples employee stands in the store's print center and addresses the camera, explaining that many people are unaware of the full range of services Staples offers. They then list numerous customizable products the company can create, including ornaments, mugs, shirts, signs, posters, and large banners, concluding that they can 'do anything'.

[02]

Simple outline

  1. 1Address audience misconception
  2. 2List unexpected capabilities
  3. 3Provide an extreme example
  4. 4State limitless potential

[03]

Related videos

[04]

Classification

Format
Concepts
Breakdown
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Staples does it all frfr

Verbal hook · 50%

It's come to my attention that y'all don't really know the full scope of what Staples, like, does.

Visual hook · 5%

The creator makes a direct, sweeping hand gesture towards the camera while maintaining strong eye contact, immediately engaging the viewer.

[06]

Hook template

Steal this for your own video

It's come to my attention that y'all don't really know the full scope of what [brand or place] can actually do for you.

  • — It's come to my attention that y'all don't really know the full scope of what your local library can actually do for you.
  • — It's come to my attention that y'all don't really know the full scope of what a freight broker can actually do for you.
  • — It's come to my attention that y'all don't really know the full scope of what a notary can actually do for you.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly addresses the audience by stating they have a limited or incorrect understanding of the topic, creating an immediate information gap.

Payoff

The viewer's perception is successfully altered, providing informational satisfaction and the feeling of being let in on a valuable secret.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Insider Reveal

To correct a common public misconception about a brand, service, or topic by revealing its surprisingly broad and unexpected capabilities, delivered from an insider's perspective.

  1. 1

    The Knowledge Gap

    Explicitly states the common misconception or limited scope of knowledge the audience possesses about the subject.

  2. 2

    The Rapid-Fire Revelation

    Delivers a quick, dense list of surprising facts, features, or capabilities that directly contradict the initial misconception and overwhelm previous assumptions.

  3. 3

    The Specific Proof Point

    Isolates one particularly impressive or extreme example, often phrased as a rhetorical question that is then affirmed, to serve as a powerful anchor that makes the abstract list tangible.

  4. 4

    The New Reality Statement

    Concludes with a broad, definitive statement that summarizes the new, expanded understanding of the topic, solidifying the viewer's updated perspective.

Themes

  • Customer education
  • Brand awareness
  • Surprising facts

Techniques

  • Direct address
  • Listicle format (verbal)

Trends

  • Employee advocacy

Post caption

We got you covered

Text overlays

  • title · throughout

    Staples does it all frfr

Transcript

It's come to my attention that y'all don't really know the full scope of what Staples, like, does. Like, we can make ornaments. We can make mugs, shirts, backpacks, signs, posters, whatever you can need. A banner that's, like, eight feet long? Sure. Why not? Let's do do anything.

Employee lists company's surprising services | Viral Hooks