Creator success case study breakdownfrom @katiexsocials

Transcript

This creator has grown 600,000 followers in the past two months, and here are the top three things that I've learned from watching her grow. Welcome to episode one of my better deep dive series, a new series where I'll be breaking down creators who have built strong communities off of simply being themselves. Now worst and foremost, Khloe's content is beautiful. She spends hours filming and editing every single video. However, if you were to strip away all of the visuals and pretty shots, I still think her videos would do well. There's a depth and a nuance to Khloe's content that allows it to stand on its own. Now it's important to note that this skill of confidence and communication is one that takes years to build. But in most cases, I do believe that it is more important than production quality. So if you're just starting out, this communication skill should be your priority. But for Khloe, the fact that she has both has really allowed her to take off. Now the second thing I've noticed about Khloe is that over time, her ideas have gotten bigger. These are a couple of her videos from a few years ago. She was mostly talking about her job in tech as a product manager. And while these obviously performed super well and created a very loyal, vibrant community, you can see that the content that took her from a 100,000 to 900,000 followers are videos like these. These videos include bigger ideas that apply to more people. I mean, every single human being deals with comparison or loneliness. However, they haven't lost the intimacy and nuance of the content that she used to make. So she spent a few years figuring out her style and now has been able to scale the ideas within that style in order to reach a broader audience best. All while maintaining the personality and authenticity that got her her start in the first place. Now disclaimer, if you're still going from zero to one, don't expand your ideas quite yet. You're still in the process of figuring out your style and what you can be known for on a smaller scale. Building that foundation is important. Now the last point I'll make is that Khloe is truly her own niche. You can try to categorize her into something like tech or finance or career, but those are simply levers that she uses to attract people that are more likely to resonate with her. Every one of her videos at their core are talking about her story and her experiences and thus cannot be replicated. People are there to watch Khloe and learn from Khloe. And I think no matter what type of content you make, this mindset will carry you far and help you build a very strong foundation for your audience. I'll see you guys in the next one. And who else should I deep dive on?