The speaker outlines two essential types of content every brand should create. First, he recommends making a 'founding story' video to explain the brand's 'why,' using Mid-Day Squares as a prime example. Second, he suggests producing a 'TV show-like series,' highlighting an On Running campaign where an influencer traveled to run with other creators, which he notes successfully drove 50,000 followers despite being shot on an iPhone.
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Two takeaways here:
• nearly every brand should share their story.
• use a technique called “pope in the pool” for more engaging hooks
Okay the first point…
People connect with the what if they know and connect with the why.
So why is it important to tell your story?
Because people buy from brands they identify with and feel like they share the same values.
The best way to get that across?
Sharing your story.
Hit the link in the bio for 48 minutes of straight free game all centered around content creation and strategy.
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Transcript
Here's content that every rank should make. The first one is make a founding story video or a series around the founding story. People connect with the what if they know the why. Company that's done this best midday squares. You wanna know why we started our company, Spike. They tell their story through the lens of why they're doing this and who they're going against. The next is a TV show like series. On running, they have a series that got 13,000,000 views. And it was this girl, Lydia, and they sent Lydia to all these different countries. And Lydia was just meeting up with other creators, and they would go on a run and she would interview them. It's very engaging. And then she was great at creating content. This technique called poke in the pool. So if, like, I'm saying a hook right no. Today, I'm going to Belgium to run with x person. Instead of me just saying that to the camera, I'm putting sunscreen on my face, I'm putting my hat on, and it's a way of, like, just keeping somebody very engaged. It drove 50,000 followers for On Running, like, absolutely crushed. It was shot on an iPhone. It didn't cost that much in comparison to, like, a brand campaign that On Running does.
