@espnoriginals
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@espnoriginals Lo’eau LaBonta tells us the meaning behind her full name ✍️ ESPN Originals series 'NWSL: The Final Third' premieres on February 25 on the ESPN App.
@espnoriginals
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@espnoriginals Lo’eau LaBonta tells us the meaning behind her full name ✍️ ESPN Originals series 'NWSL: The Final Third' premieres on February 25 on the ESPN App.
Performance
Video #19129 · Carousel
[01]
This is a promotional graphic featuring professional soccer player Lo'eau LaBonta. It combines an interview photo with an action shot and a text overlay of a quote where she discusses people's disbelief about her unique name and hometown, serving to promote an upcoming ESPN series.
[03]
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What stops the scroll in the first 3 seconds
Title hook · 60%
Everybody thinks I'm lying when I say, 'My name is Lo'eau Kaiulani LaBonta I'm from Rancho Cucamonga, California.'
Verbal hook · 30%
Lo’eau LaBonta tells us the meaning behind her full name ✍️
Visual hook · 10%
A composite image juxtaposing a candid, smiling interview shot with a dynamic in-game action photo creates visual interest and tells a multi-faceted story about the athlete. The subject's direct expression in the main photo establishes a personal connection with the viewer.
[06]
Steal this for your own video
Everybody thinks I'm lying when I say my .
Lo’eau LaBonta tells us the meaning behind her full name ✍️ ESPN Originals series 'NWSL: The Final Third' premieres on February 25 on the ESPN App.
informational · photo_0
Everybody thinks I'm lying when I say, 'My name is Lo'eau Kaiulani LaBonta I'm from Rancho Cucamonga, California.' And they're like, 'None of that is real!'
contextual · photo_0
LO'EAU LABONTA
contextual · photo_0
on explaining her background to people
branding · photo_0
VIA NWSL: THE FINAL THIRD