Viral Hooks
Trending short videosSkit where nobody can figure out what a product manager actually does
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@clickup

TikTok · Skit

@clickup Any product managers in the house? #productmanager #projectmanager #agencylife #worklife #corporate

View original on TikTok

The edit1 shot · 1 text
Shots Text0:23

Performance

Views
1.1M
Likes
31.3K
Comments
718
Engagement
2.9%
Outlier
29.6×
Length · 9 Feb 2024
0:23

Video #1998 · Skit

Skit where nobody can figure out what a product manager actually doesfrom @clickup

[01]

Overview

The creator performs a comedic skit where one character repeatedly tries to understand what a Product Manager does for work. The Product Manager character deflects every specific guess (coding, design, sales) with vague corporate jargon, ultimately changing the subject to avoid giving a clear answer.

[02]

Simple outline

  1. 1Pose direct, simple question
  2. 2Give abstract, jargon-filled answer
  3. 3Refute logical assumptions
  4. 4Evade with a non-sequitur

[03]

Related videos

[04]

Classification

Format
Concepts
Skit
Elements
Jump CutTitle Text Hook
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Product Managers

Verbal hook · 55%

Do you do for work?

Visual hook · 30%

A medium close-up of a man in a beanie and round glasses speaking directly to the camera, followed by a quick cut to another man with a different expression, establishing a dynamic conversational feel.

[06]

Hook template

Steal this for your own video

What do you do for work? I'm a [job title]. Okay, but what do you actually do?

  • — What do you do for work? I'm a consultant. Okay, but what do you actually do?
  • — What do you do for work? I'm an influencer. Okay, but what do you actually do?
  • — What do you do for work? I'm in private equity. Okay, but what do you actually do?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, relatable question is posed, immediately establishing a common social scenario and framing the central topic.

Payoff

The Conversational Pivot: Cornered and unable to provide a simple explanation, the character abruptly changes the subject to something completely unrelated and mundane, serving as the punchline that confirms their evasiveness.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Evasive Expert

A comedic dialogue where one character attempts to understand another's vague role or concept through a series of logical but incorrect assumptions. Each assumption is deflected by increasingly abstract jargon, culminating in a total evasion that serves as the punchline.

  1. 1

    The Ambiguous Proclamation

    The character answers the initial question with a title or concept that sounds important but lacks concrete definition, setting up the core mystery.

  2. 2

    The First Concrete Assumption

    The questioner attempts to clarify the ambiguous concept by making a logical, tangible assumption about the character's function or role.

  3. 3

    The Jargon Deflection

    The character refutes the assumption, not with a clearer explanation, but with more abstract jargon, or by delegating the tangible action to an unseen third party. This establishes the comedic pattern.

  4. 4

    The Assumption-Deflection Cycle

    The pattern of 'Concrete Assumption -> Jargon Deflection' repeats, with each deflection becoming more metaphorical or absurd, escalating the comedic tension and the questioner's confusion.

Themes

  • Workplace stereotypes
  • Corporate jargon
  • Job ambiguity

Techniques

  • Jump cuts
  • Dialogue-driven humor
  • Direct address

Trends

  • Relatable work humor

Post caption

Any product managers in the house? #productmanager #projectmanager #agencylife #worklife #corporate

Text overlays

  • title · beginning

    Product Managers

Transcript

Do you do for work? Who? Me? Oh, I'm a product manager. Oh, cool. So you help build products? No. The devs do that. I help guide them. Oh, cool. What, like, coding language do you use? English. Anyways, I I synergize the look and feel of the product. There we no. A fellow designer. Nope. No. Look at me as like a train conductor. Streamlining communication. So you talk to clients and do sales? How about that game on Sunday?

Skit where nobody can figure out what a product manager actually does | Viral Hooks