@marshallhaas
Instagram · Voiceover Montage
@marshallhaas How I made over $1 million in 67 days by rapidly creating a new physical product during the pandemic. Shout out to @jordanwesterberg, the industrial designer mentioned. Comment “Founder” to see what I’m building next. #founderstory #entrepreneurship #lifestory #businessideas #business
Performance
Video #20027 · Voiceover Montage
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The creator narrates a chronological, day-by-day breakdown of how he conceptualized, designed, manufactured, and launched a brass touch-tool during the early days of the COVID-19 pandemic. He uses a rapid montage of text messages, CAD drawings, 3D printed prototypes, and Shopify dashboards to prove his claims, ultimately revealing how the 7-day sprint resulted in over $1 million in sales within 67 days.
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What stops the scroll in the first 3 seconds
Title hook · 55%
Here's the wild story of how I made over $1,000,000 in 67 days
Verbal hook · 40%
Here's the wild story of how I made over $1,000,000 in sixty seven days by creating a new physical product.
Visual hook · 5%
Close-up shot of the finished brass keychain tool resting on a textured surface, immediately establishing the physical product being discussed.
[06]
Steal this for your own video
Here's the wild story of how I made in by .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Unbelievable ROI Claim: State a massive, highly specific financial achievement tied to a surprisingly short timeframe and a broad method.
Payoff
The Retrospective Lesson & CTA: Summarize why the project succeeded, offer an inspirational takeaway for the viewer, and drive engagement with a specific comment prompt.
[08]
The structural pattern this video runs on
Framework
The Rapid-Scale Case Study
Hooking the viewer with a massive, specific financial result achieved in a short timeframe, then chronologically breaking down the exact steps taken to achieve it, ending with a philosophical takeaway.
The Desperate Catalyst
Establish the high-stakes, relatable context that forced the creator into action (e.g., external crisis, personal pressure) to build empathy and tension.
The Chronological Sprint
Break down the execution process into rapid, sequential steps (e.g., Day 1, Day 2) showing fast decision-making, delegation, and prototyping.
The Real-World Validation
Show the product or idea being tested in a real-world scenario to prove its utility and build anticipation for the launch.
The Launch & Immediate Traction
Describe the launch mechanics and reveal the immediate, explosive initial results to validate the effort.
The Macro Payoff
Fast-forward to the final timeline mentioned in the hook, revealing the total revenue, profit margins, and external validation (press/reviews).
How I made over $1 million in 67 days by rapidly creating a new physical product during the pandemic. Shout out to @jordanwesterberg, the industrial designer mentioned. Comment “Founder” to see what I’m building next. #founderstory #entrepreneurship #lifestory #businessideas #business
title · beginning
Here's the wild story of how I made over $1,000,000 in 67 days
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Day 1
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Day 2
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Day 3
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Day 4
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Day 5
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Day 6
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Day 7
informational · end
$50,000 in sales
informational · end
$1,036,175
Here's the wild story of how I made over $1,000,000 in sixty seven days by creating a new physical product. It was March 2020. The world shut down. My wife was pregnant. My business was declining. I was worried about supporting my new family. Instead of panicking, I got busy. I worked like crazy and launched launched in seven days. Let's dive in. Day one. I sketch a simple idea I have, a brass keychain tool to open doors and press buttons without touching them. Perfect for the COVID world we lived in. I immediately text Jordan, an industrial designer I know. He's got some free time and estimates twenty five hours at $80 an hour, $2. We start immediately. I also email a factory rep by using Shina named Nerissa. I give her a rough description and tell her to find a factory that can machine small brass items. I tell her final CAD drawings will be sent shortly. Day two, Jordan sends the first mock ups. We go through designs quickly over text and settle on two or three final shapes to three d print. Day three, Jordan three d prints prototypes and best them around grocery stores, elevators, and gas stations. It works perfectly. Day four, we found a factory, so I choose a final design with Jordan and send the CAD file over to China for quoting. Day five, final pricing comes back at $4.50 tier unit. I stay up late finalizing details and place an order for 1,000 units. I wire a 25% deposit to start. Day six, while the factory starts production, I get renderings made for the website. The factory sends photos of the initial samples. Day seven, launch day, using just the renderings as the product photos, I add it to Peel's website. I email our customer best and post it to my socials. I make sure to tell customers it won't ship for a couple weeks. Things go nuts. We do $50,000 in sales on launch day. I immediately increase our initial order with the factory. Fast forward to day 67, we crossed $1,036,175 in new product sales. We sell 27,227 units at 80% gross margins. We had some ad worst, credit card fees, etcetera. Healthy profit margins given it's mainly word-of-mouth. Were covered by the New York Times, GQ, Yahoo, Forbes, Glamour, and many more. So why did it work? It was a well tier, novel product for a problem the entire world had together. The market was massive. The lesson? When your world gets scary, get busy creating. You can move faster than you think. Comment founder to see what I'm building next.