Direct advice on audience psychologyfrom @samstoffel

Transcript

You have to listen to this because nobody online is gonna tell you this. If you wanna build a following stronger than a cult, this is how it works. And once you get it, you'll never look at social media the same way again. First of all, you've got to understand a cult following doesn't happen by accident. They're engineered better single one. Not by what they stand for, but what they stand against, like a common enemy. That is the backbone and the glue. The psychology that makes people listen and follow you so loyally, it almost doesn't make sense. Secondly and oh my good. This triggers some people. But people don't follow you because they like you. They follow you because you say the things they wish they were brave enough to say. So you become the voice for the silent majority. And all of a sudden, they will defend you like their identity depends on it because it literally does. Now you're not just another better. You are their spokesperson. And no you think viral brands are built on good vibes and motivational quotes? Because absolutely fucking not. They're built on opposition. Trump had fake news. Andrew Tate had the bro keys. Even Taylor Swift, the ex is the enemy. It's dark psychology, and it works every time. You can hate it, but you can't deny it. And if you're thinking now, oh, but I don't have an enemy. Yes. You do. Everyone does. Your job is to literally identify the thing that your audience is already frustrated with and turn it into a target so that you don't just become another account. You can become a leader of their rebellion. Now lastly, this is where people fall apart, but the goal actually isn't being led by everyone. Like, if you wanna stay invisible, then sure. But if you really wanna build a movement, then you're gonna need to be ready to be hated. Because if nobody hates you, then nobody truly loves you either. Controversy creates obsession, and obsession creates cult followings. And the truth that nobody really wants to hear is psychology can build literal empires or it can burn them into the ground. It can create good or evil. It all depends on how you use it. So use it wisely. Start your movement, build your cult following, and get super rich in the process. And if you're gonna take one thing away from this video, stop trying to please everybody. This is the fastest way to fail.