Creator's Venn diagram framework for making the perfect videofrom @briarcochran

Transcript

There are levels to, like, the perfect video, not good, value, transition, tier, value. Like, sure. Those frameworks can work. I'm a firm believer that, like, that's kind of, like, bottom of the barrel content advice. Like, anything can work if you have the idea and the concept tier, and I'm gonna show you right here how to make the perfect video, in my opinion. I've worked with creators who have done millions of dollars, $800,000 in few days. I helped a creator go from 50,000 a month to 300,000 a month. I work with a creator that does that, oversees, $70,000,000. Tier it just they all have one thing in common once we truly get down to it. Once I come in and I help them, we figure out their perfect video. And there's three principles to it. I'm gonna show you guys this. It's gonna be backwards, I think. I don't really care. You have to figure it out. My handwriting sucks. And in the intersection of these three concepts is the perfect video. And I'm gonna go through each one. So over here, we have a balanced TAM. We have a unique, invaluable angle, and what did I say there? It's somehow connected to money. And I'm gonna end with that because it's really complicated. Not like you don't have to talk about finances or talk about getting rich. There's layers to this, but I'm gonna end with that one. Okay. Let's talk about balanced TAM. This is, the biggest mistake so many creators make. You want it's, Caleb Ralston calls it an accordion method. He talks about it in a different concept. But the idea of your TAM is your total addressable market. So if, theoretically, if my hook says, hey, ladies, my total addressable market is women. If I say, hey, boys, my total addressable market is men. If I say, if you're a lady that's 25 years old and you love CrossFit, you need to watch this video. Okay. There's my TAM. My TAM is 25 year old women who love CrossFit and anything kind of adjacent to that. You have a TAM in your hook. You whether you agree whether you see it or not, there is a total addressable market. There's people who it just doesn't apply to. And what you wanna do is you wanna use an accordion method that balances you can compress and get a really hyper specific target audience, total addressable audience, very hyper specific, but then you wanna package it with a larger, wider net. Okay? Now let me give you an example because that's kinda complicated. This concept is called CCN. It's by Patty Galloway. He talks about it on YouTube, but it works just as much here. You wanna be able to reach your core audience, your casual audience, and a new audience. The problem is people will try to reach a new audience, and then they sacrifice their core audience, or they try to only reach their core audience, and then they sacrifice reaching a new audience, and there's a way to do both. I was on a call, talking to a guy who's in the aviation space. He's a pilot. He owns three businesses over different locations, and he literally can travel from four different three different states in one day and touch on all these different, businesses without worrying about, like, location constraints. So we're thinking about video ideas. And, like, he could easily say, like, navigating the schedule of how to how to build a schedule of a pilot so that you can run three businesses in one day from three different states. It's, like, decent, but that's really specific for business owners and pilots. Right? Now okay. Let's let's bring it out best a little bit. What do we say? How I went to three different states in one day. Okay. It's great, but now we're kind of missing, you know, maybe the the niche of, like, pilots and stuff like that. I don't know. You you kinda see, like, there's balance here. And so what we went with is how I how I played 22 golf courses in twenty two days because of my plane, because I can fly or something like that. And through that video, that package, anybody will watch that. Anybody wants to no, wants to see that. But through that video, we talk about how it's important for his business. Okay. So we packaged it for a new audience. Your average 15 year old could watch that. But it's also not sacrificing his core audience, which is aviation. If people see that, they're gonna be like, oh, yeah. That's so sick. I wanna watch that as well. People mess that balance up all the time. So you wanna have a balanced TAM where you can press for a niche audience, but you can also package it with a wider audience. So balanced rank. Think about that. Now the next thing is you want a unique, valuable angle. Okay? In the fitness world, there are so many people who are providing zero unique and zero valuable angles. But I wanna that's like a of the problem. That's the problem. Is there no many of you guys that'll watch these videos, and you don't have a unique or valuable angle to your whole niche, let alone a specific video. Now I wanna, like, give an example of how to do this. Let's say if someone was commenting on the tariffs recently, Trump's tariffs. A unique angle could be, you know, Trump's this has been the plan the whole time. Trump's tariffs were all negotiation tactic. You don't know how a deal is even you don't know anything about deals if you don't know that this was a deal the whole time. He actually won by, ramping up the tariffs and then landing on the proper deal structure. Trump's a great negotiator. Whatever. Okay. I haven't heard that thrown around a ton better you agree with it or not. That's a unique angle. K. Great. We good leave it like that, or we can now add value to it by saying, here's three ways to understand the art of negotiating that we just learned from Trump. K? I'm kinda stretching this example, but you get the point. Right? You get the point. You want the unique angle and then value. Unique angle and then value. Right? So one thing was this guy I was talking to this guy, and he wants to talk about worse. How to build your worse. Everyone knows that network is important, but he's gonna take the unique angle of how to build a network, how to build a personal brand without social media. Then he's gonna give three tips. Not just I built my network without social media. I'm so amazing. Blah blah blah blah blah. You can build a network without you can build a personal brand without social media. Here are three tips. That's a unique video. Unique, valuable angle, and then you can press that with the TAM balance. And then the third thing is that it's somehow connected to money. What I don't mean is you have to talk about how to make money, how you make money. You don't have to talk about money. You have to find what what does your business revolve around. Okay? What are you do you have a coaching program? Do you have a product? Are you a musician? Are you musician doesn't count. Actually, take that throw away. Whatever it is, you have to build a business off of your creator platform. Right? And you need to make content that is somehow connected back to your business. Okay? So if I'm a gardener, and I go off and I say Trump's tariffs, you know, blah blah blah blah blah blah, this this and this, and then, you know, you golf course rank you tier pilots, whatever. I don't even know what I just said. That has nothing to do with my business. Right? That has nothing to do with my business. Now if I were to connect all this bad around, if I could connect both of these, let's say I'm a gardener and a pilot or something. I don't really know. It could be how I flew to 22 different states to get the right seeds for my carrots to create this blend of seeds. I don't even know what I'm saying. Then it's connected back to your online shop that then you can sell those seeds. K? Best take the the networking example. How to build a personal brand without social media? Here's three steps. Oh, by the way, I teach people how to do this if you want help. Or you can do this too if you apply these steps, you can make this amount of money. The whole premise is that it connects back to some some type of elevation of your business or their business. What you don't wanna do is just be throwing stuff out into the wind with no reason at all. For example, this networking guy was making a video on stakes, and it went viral so many times. It was a unique angle on stakes. It had a large TAM. He wasn't he sold nothing compared about stakes. It was actually bad for his channel because there was no benefit. So tier perfect video has a balanced TAM, not a large TAM, a balanced TAM. It hits CCN, and then has a unique valuable angle. Make sure there's emphasis on valuable. And then it's somehow connected to money about your business. It doesn't have to be about money, but it has to connect back to your business no you can actually still keep your business going.