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Trending short videosDark high-fashion Grinch editorial portrait
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@wisdm

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@wisdm What Christmas would look Like if it was Halloween. I had this idea only a few months ago and with little time to prep I knew this Christmas would be the one to execute it. Each characters story is different and I welcome you to explore how I’ve reinterpreted them. I enjoyed making more fiction out of fiction, and reframing these characters from the most wonderful time of the year so into members of scary season bred some interesting results, many more like this to come. I’ll cover all the details, the story, and the BTS on my YouTube so be sure to subscribe for when that drops (normally it would be yesterday but that video needs more time) ‘Til next year. Styled, modeled, edited and written by me. Shot by @maxtardio Lighting @laytonmiles__ Styling assistant @richmondokeke Model assistant @david.bihomora

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Video #20669 · Carousel

Dark high-fashion Grinch editorial portraitfrom @wisdm

[01]

Overview

A creative director and stylist's dark, avant-garde reinterpretation of The Grinch, utilizing high-end designer pieces (Rick Owens, Camperlab) and moody studio lighting to merge Christmas nostalgia with a Halloween aesthetic.

[03]

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[04]

Classification

Format
Carousel
Concepts
Artistic HomageCharacter Profile
Elements
Text OverlayMood LightingThematic StagingSolid Color Background
Account
Personal Brand
Topics
Fashion EditorialPop Culture ArtCreative Direction

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

THE GRINCH

Verbal hook · 50%

What Christmas would look Like if it was Halloween.

Visual hook · 35%

A massive, imposing silhouette made entirely of dark, textured fur with an obscured face, creating immediate intrigue and a slightly unsettling, high-fashion monster aesthetic.

[06]

Hook template

Steal this for your own video

What if [beloved cultural moment] looked like [contrasting aesthetic or holiday]?

  • — What if Valentine's Day looked like a funeral?
  • — What if the Met Gala looked like a horror movie?
  • — What if a kids' birthday party looked like a gothic wedding?

Themes

  • Holiday subversion
  • High fashion cosplay
  • Dark aesthetics
  • Character reinterpretation

Techniques

  • Studio lighting
  • Low key lighting
  • Typographic framing
  • Texture emphasis

Trends

  • Avant-garde fashion
  • Dark academia/core
  • Nostalgia re-imagined

Post caption

What Christmas would look Like if it was Halloween. I had this idea only a few months ago and with little time to prep I knew this Christmas would be the one to execute it. Each characters story is different and I welcome you to explore how I’ve reinterpreted them. I enjoyed making more fiction out of fiction, and reframing these characters from the most wonderful time of the year so into members of scary season bred some interesting results, many more like this to come. I’ll cover all the details, the story, and the BTS on my YouTube so be sure to subscribe for when that drops (normally it would be yesterday but that video needs more time) ‘Til next year. Styled, modeled, edited and written by me. Shot by @maxtardio Lighting @laytonmiles__ Styling assistant @richmondokeke Model assistant @david.bihomora

Text overlays

  • title · photo_0

    THE GRINCH

  • informational · photo_0

    SHIRT: RICK OWENS COAT: ALEKSANDRE AKHALKATSISHVILI COAT (PANTS): CAMPERLAB

Dark high-fashion Grinch editorial portrait | Viral Hooks