@yoonj_kim
Instagram · Vlog
@yoonj_kim I found a million-dollar house in LA on the county’s tax sale list with a starting bid in the $4,000s. So I went to see what’s going on — and the people inside had no idea their home was even up for auction. 🏠🟡🏚️ (part 1) 👉🏽 to be continued #housing #realestate #taxsales #affordablehousing #housingcrisis #lahomes
Performance
Video #20861 · Vlog
[01]
The creator investigates a million-dollar Los Angeles home listed for a $4,000 tax sale by driving to the property and speaking directly with the residents. She discovers the listing is a mistake, using the candid real-world encounter to educate viewers on how accidental tax sale listings occur and the severe consequences if they aren't corrected before the auction.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
This house hasn't paid its property taxes in 5 years
Verbal hook · 45%
This house hasn't paid its property taxes in five years.
Visual hook · 5%
An unconventional, low-angle shot from inside a car looking up at the creator, immediately establishing an intimate, on-the-go vlog aesthetic before abruptly cutting to the exterior of the subject property.
[06]
Steal this for your own video
This hasn't paid its in .
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a massive, almost unbelievable discrepancy in value or situation to immediately hook the viewer.
Payoff
State the dire, ultimate consequences if the situation remains unresolved, cutting off abruptly to force viewers into anticipating the next installment.
[08]
The structural pattern this video runs on
Framework
The Investigative Cliffhanger
Presenting a high-stakes, unbelievable real-world anomaly, investigating it directly with the unaware parties involved, and ending on an educational cliffhanger.
The Empathy Pivot
Shift the focus from the abstract anomaly to the real, unaware people affected by it, establishing emotional stakes.
The Tension Execution
Take physical action to investigate the anomaly directly, creating suspense as the creator approaches the subjects.
The Information Exchange
Engage in dialogue with the subjects, revealing a twist or confirming their ignorance of the impending problem.
The De-escalation
Explain the creator's motive to the subject, grounding the interaction in helpfulness rather than pure intrusion.
The Expert Synthesis
Break the fourth wall to explain the hidden mechanics behind the anomaly to the audience.
I found a million-dollar house in LA on the county’s tax sale list with a starting bid in the $4,000s. So I went to see what’s going on — and the people inside had no idea their home was even up for auction. 🏠🟡🏚️ (part 1) 👉🏽 to be continued #housing #realestate #taxsales #affordablehousing #housingcrisis #lahomes
title · beginning
This house hasn't paid its property taxes in 5 years
informational · beginning
It has a starting bid in the $4,000's and an estimated value of up to $1 million in L.A.
informational · beginning
But the residents might not know that it's in the tax sale.
informational · end
Sometimes properties are listed in the sale by accident,
informational · end
but has to be corrected before the auction starts or they could lose the house.
call-to-action · end
TO BE CONTINUED follow to stay tuned
This house hasn't paid its property taxes in five years. It has a starting bid in the 4 thousands and an estimated value of up to a million dollars. Hello? Yeah. But the residents might not know that it's in the tax sale. I'm sorry to bother you. I had a quick worse question. What what do you need to do with Hi. So I'm looking at all the properties that are in the upcoming tax sale, and I was just checking to see if it was actually in the upcoming auction. It's not. It's not. I would be like, what the fuck are you doing? Yeah. Because there's a lot of houses that are best, so I don't wanna Yeah. Bad or get invested in stuff that's not Okay. Yeah. Thank you for checking, though. Yeah. Thank you. I'm best Tier claims properties are listed in the sale by accident, but it has to be corrected before the auction starts, or they could lose the house.