Viral Hooks
Trending short videosLists thrifted items and profits
C

@carleeholmoe

Instagram 路 Vlog

@carleeholmoe They told me to gate keep, but if you want me to show you- I will! 馃 Also in case people were unaware.. every single thing you鈥檝e ever purchased in your life has been upsold. That鈥檚 life baby. #thrifting #thrifted #vintage #resell #reseller

View original on Instagram

The edit1 shot 路 10 text
Shots Text1:14

Performance

Views
172K
Likes
11.2K
Comments
686
Engagement
6.9%
Outlier
18.8脳
Length 路 29 Oct 2026
1:14

Video #48744 路 Vlog

Lists thrifted items and profitsfrom @carleeholmoe

[01]

Overview

The creator provides an update on her 'Thrift Our Mortgage' series, starting by addressing criticism that she is bragging. She then presents a rapid-fire list of items she thrifted and resold, detailing the purchase price and sale price for each, including furniture, clothing, and a bicycle. The video culminates in her revealing her total profit for the month and how it covers her mortgage, before asking viewers if they want her to continue sharing this content.

[02]

Simple outline

  1. 1State a challenging goal.
  2. 2Present rapid-fire evidence.
  3. 3Reveal the cumulative result.
  4. 4Solicit audience feedback.

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationRapid Fire ListicleValue Vlog
Elements
VoiceoverText OverlayMontage EditingEngagement CTAB-Roll CutawayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

THRIFT OUR MORTGAGE

Verbal hook

There were a few people on my last video that said I was bragging.

Visual hook

A close-up shot of the creator in her car, looking directly at the camera with a stressed expression, her hand on her forehead. This creates an immediate sense of personal vulnerability and conflict.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Vulnerable Reframe: The creator preemptively addresses potential criticism by framing the activity not as a brag, but as a necessity. This builds empathy, disarms negativity, and sets the stakes for the challenge.

Payoff

The payoff is the 'Grand Tally' beat, where the total accumulated value is revealed and measured against the initial goal, delivering a satisfying resolution to the challenge set up in the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Proof of Concept Gauntlet

To prove a central thesis or achieve a quantifiable goal by presenting a rapid-fire series of successful examples, each with a clear input/output metric. The narrative is framed as a response to a challenge or necessity, culminating in a final tally that validates the effort.

  1. 1

    The Mission Declaration

    Clearly state the quantifiable goal for the episode or time period (e.g., 'This month's goal was X'). This gives the following list a clear purpose and a finish line for the viewer to anticipate.

  2. 2

    The Evidence Gauntlet

    A rapid succession of individual examples that support the main thesis. Each example follows the repeating micro-pattern. The list is strategically varied with high-value wins, average results, and even low-value outcomes to build authenticity and maintain interest.

  3. 3

    The Climax Example

    The final item presented in the list is a 'windfall' or particularly compelling example, often with a stronger backstory, serving as a mini-climax before the final reveal.

  4. 4

    The Grand Tally

    The cumulative result of all examples is revealed as a hard number. This number is then immediately contextualized against the initial goal (e.g., 'which is X% of our goal'), providing a clear and satisfying measure of success.

  5. 5

    The Community Mandate

    The creator concludes by asking the audience for permission to continue the series, directly soliciting comments and framing future content as a response to audience demand, which fosters community and ensures future engagement.

Themes

  • Financial transparency
  • Entrepreneurship
  • Sustainability
  • Hustle culture

Techniques

  • Direct-to-camera address
  • Storytelling
  • Data reveal

Trends

  • Side hustle documentation
  • Financial goal challenge

Post caption

They told me to gate keep, but if you want me to show you- I will! 馃 Also in case people were unaware.. every single thing you鈥檝e ever purchased in your life has been upsold. That鈥檚 life baby. #thrifting #thrifted #vintage #resell #reseller

Text overlays

  • title 路 beginning

    THRIFT OUR MORTGAGE

  • informational 路 beginning

    paid $30 sold $225

  • informational 路 middle

    made $13

  • informational 路 middle

    paid $60 sold $280

  • informational 路 middle

    paid $0.50 sold $20

  • informational 路 middle

    paid $20 sold $100

  • informational 路 middle

    paid $3 sold $115

  • informational 路 middle

    paid $4 sold $30

  • informational 路 end

    sold $500

  • informational 路 end

    OCTOBER PROFIT: $3,294 122% of my mortgage

Transcript

There were a few people on my last video that said I was bragging. And let me tell you something, if I didn't have to do this, I wouldn't do this. This is a lot of work. With that being said, here's October's final update of Thrift Tier Mortgage. I found this vintage furniture set at Savers. The whole thing cost me $30. I sold it for $2.25. Family who bought it was struggling to try and figure out how they're gonna get it, and so I don't know why, but I offered to deliver it, and wow, I regret it. Drove it to drop it off, and for some reason, the husband had me unload it and bring it into their house. I brought a full bin to kid to kid, and I made $13. I bought these chairs on Facebook marketplace for 60 and I sold them for $2.80. I got this blouse at the bins. It probably cost me 50垄 and I sold it for 20. I found this vintage dresser on Facebook for $20. It's called a lingerie dresser. I sold it for a $100. I got this quilt at the bins. I probably paid $3 for it, and I sold it on Facebook for 115. I got this vase at the thrift store for $4, and I sold it for 30. My parents have had this bike for eighteen years. They were ready to donate it and asked if I want to sell it, which, yes. I sold it for 500. My October profit ended up being 3,294, which is a 122% of my mortgage, and it covers my extra inventory that I haven't sold yet. I'm gonna keep doing this next month because this is helping my family. But do you guys wanna see it? Do I keep posting about this? I got a lot of hate on my last one for some reason.

Lists thrifted items and profits | Viral Hooks