@netflix
Instagram · Skit
@netflix Gordon Cormier stopped by @SesameStreet to show Elmo that Earthbending isn't just about moving mountains—it’s about taking care of them! A rock-solid duo for a very special Earth Day. 🪨💚
@netflix
Instagram · Skit
@netflix Gordon Cormier stopped by @SesameStreet to show Elmo that Earthbending isn't just about moving mountains—it’s about taking care of them! A rock-solid duo for a very special Earth Day. 🪨💚
Performance
Video #25025 · Skit
[01]
Gordon Cormier and Elmo deliver an Earth Day message about being kind to all parts of nature. Elmo lists various natural elements to appreciate, but his enthusiasm stops when Gordon introduces Rocco, a pet rock, leading Gordon to explain the vital importance of rocks and teach a lesson about respecting even the smallest parts of the Earth.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
This Earth Day, you can all be avatars.
Visual hook · 65%
The immediate and unexpected pairing of two iconic characters, Elmo and Gordon Cormier (the Avatar), in a vibrant green screen forest setting.
[06]
Steal this for your own video
Open on an unexpected pairing of and together in a vivid .
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-concept, pop-culture-infused proclamation is made by a familiar authority figure, immediately grabbing attention by linking a timely event to a popular franchise.
Payoff
The converted character demonstrates their changed perspective through a symbolic act of kindness towards the previously rejected example, followed by a direct address to the audience that summarizes the overarching moral.
[08]
The structural pattern this video runs on
Framework
The Contrarian Conversion
A universal principle is established and then proven by successfully applying it to a seemingly unworthy or challenging exception, thereby converting a skeptic and reinforcing the principle's validity.
The Enthusiastic Expansion
A second character enthusiastically agrees with the initial principle and expands upon it with their own unique, often humorous, interpretation.
The Literal Interpretation Cascade
The second character takes the principle to its literal extreme, rapidly listing examples that escalate from poetic and reasonable to mundane and absurd, creating comedic momentum.
The Conflict Introduction
The first character introduces a final example that is a known point of contention for the second character, intentionally triggering a conflict that challenges the initial principle.
The Skeptical Rejection
The second character's enthusiasm vanishes, replaced by overt disdain for the challenging example. They reject its inclusion and attempt to subvert the lesson.
The Gentle Reframe
The first character calmly re-centers the conversation on the original principle and reframes the challenging example, not as an object, but as something with hidden potential and value.
The Value Proposition
The first character provides concrete, surprising evidence of the challenging example's foundational importance, elevating it from worthless to essential.
The Epiphany & Conversion
The second character expresses genuine surprise and understanding. The conflict resolves as they accept the new information and their perspective shifts.
Gordon Cormier stopped by @SesameStreet to show Elmo that Earthbending isn't just about moving mountains—it’s about taking care of them! A rock-solid duo for a very special Earth Day. 🪨💚
This Earth Day, you can all be avatars. Oh, and kind monsters. By celebrating and appreciating the Earth, this means being kind to every single thing. Yeah. That's right. Being kind to the wind and pretty flowers and plants and animals and insects. Oh, and on Earth Day, even fire benders. And? And, oh, and yourself. Yeah. Because we are part of the Earth too. And? Pam. And buglebees? Birds. Asparagus. Sticks. And rocks. Rank? Gordon, could Elmo borrow Rocko? Elmo would like to be the best pebble stripper. Elmo, it's Earth Day, and Rocko is part of the Earth. Think about all the amazing things Rocko can do. Yeah. But, Gordon, Rocko's just a rock. Yeah. And and rocks are amazing. Without rocks, we wouldn't have mountains, river bad, or roads to get around. Really? Rocks like Wacko do all of that? This Earth Day and better day, let's respect even the tiniest parts of nature. Without them, we wouldn't have this big beautiful world. Yeah. That's true. Happy Earth, Rank. And happy Earth Day to you.