@bytheway
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@bytheway Monique Uffholtz, 89, has always had a sense of adventure. She was born to French parents in Morocco, and when she was 19, she began driving back and forth between the two countries alone. Her most recent expedition was a three-week road trip in the American West with grandson, and photographer Arnaud Montagard. Tap the link in bio to learn more about their adventure.
Performance
Video #21347 · Carousel
[01]
An editorial-style photo featuring an 89-year-old French woman at a vintage payphone in the American West, using text overlays to tease a larger narrative about her road trip adventure.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
A French grandmother took an American road trip She was struck by what she saw.
Verbal hook · 15%
Monique Uffholtz, 89, has always had a sense of adventure.
Visual hook · 30%
Striking visual contrast of an elegantly dressed elderly woman in a bright red floral dress using a weathered red payphone in the middle of a barren, sun-drenched desert landscape.
[06]
Steal this for your own video
A took a trip. What found will surprise you.
[07]
The promise the opener makes, and how the video pays it back
Hook
A text-heavy cover slide that introduces an unlikely subject in a familiar setting, immediately followed by a vague statement of emotional impact that requires swiping to understand.
Payoff
The caption acts as the true payoff, providing the detailed backstory omitted from the slides and delivering a clear call-to-action to an external link.
[08]
The structural pattern this video runs on
Framework
The Visual Curiosity Gap Teaser
Leverage an intriguing character-in-a-new-setting juxtaposition on the cover slide to create a curiosity gap, driving swipes through textless visual evidence slides and funneling high-intent users to the caption for the full story and CTA.
The Juxtaposition Setup
Establish the core narrative premise by placing an unexpected demographic or character into a classic, recognizable scenario.
The Curiosity Catalyst
Deliver a short, ambiguous statement about the subject's reaction or discovery, forcing the viewer to swipe to see the visual proof.
The Silent Exhibition
Present a sequence of purely visual, textless slides that fulfill the promise of the cover slide, relying entirely on imagery to sustain engagement.
Monique Uffholtz, 89, has always had a sense of adventure. She was born to French parents in Morocco, and when she was 19, she began driving back and forth between the two countries alone. Her most recent expedition was a three-week road trip in the American West with grandson, and photographer Arnaud Montagard. Tap the link in bio to learn more about their adventure.
title · photo_0
A French grandmother took an American road trip
contextual · photo_0
She was struck by what she saw.
branding · photo_0
(Photos by Arnaud Montagard)