Why fewer options increase salesfrom @marjorihaddad

Framework

The Paradox Principle

Present a counterintuitive principle, explain the hidden psychology that makes it true, and then offer a simple, actionable strategy based on that insight, reinforced with visual examples.

1. 1

   The Paradoxical Premise

   Introduce a surprising claim that goes against conventional wisdom (e.g., more options lead to fewer sales), often emphasized with a bold text overlay.

2. 2

   The Psychological Diagnosis

   Unpack the human behavior or psychological reason behind the paradoxical claim (e.g., FOMO, overwhelm), making the abstract problem feel tangible and relatable.

3. 3

   The Strategic Reversal

   Offer a clear, actionable solution that directly addresses the psychological issue and reverses the initial problem (e.g., limit options).

4. 4

   The Universal Application

   Demonstrate the solution's versatility by showing its application across multiple, diverse visual examples (e.g., product design, menus, services).