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Trending short videosSolange modeling Nike Jacquemus sneakers
N

@nike

Instagram · Single Photo

@nike The Nike x Jacquemus Moon Shoe starring @solangeknowles Available now exclusively at @jacquemus. Coming to SNKRS on March 16th.

View original on Instagram

Performance

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Engagement
6.7%
Outlier
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Video #21418 · Single Photo

Solange modeling Nike Jacquemus sneakersfrom @nike

[01]

Overview

A minimalist, high-fashion editorial portrait of Solange Knowles used to announce and promote the release of the Nike x Jacquemus Moon Shoe collaboration.

[03]

Related videos

[04]

Classification

Concepts
Brand ShowcaseProduct Promo
Elements
Solid Color BackgroundProduct PlacementMinimalist Layout

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

The Nike x Jacquemus Moon Shoe starring @solangeknowles

Visual hook · 65%

Striking portrait of Solange Knowles with voluminous hair, contrasting with a minimalist white oversized shirt and background, which naturally guides the viewer's eye down to the distinct brown sneakers.

[06]

Hook template

Steal this for your own video

Create a minimalist full-body portrait of [featured subject] against a clean [neutral background], using [bold visual feature] to guide the eye down to [product or focal item].

  • — Create a minimalist full-body portrait of a chef against a clean white background, using a towering chef’s hat to guide the eye down to a new kitchen knife.
  • — Create a minimalist full-body portrait of a runner against a clean beige background, using a bright windblown jacket to guide the eye down to performance shoes.
  • — Create a minimalist full-body portrait of a musician against a clean gray background, using dramatic curly hair to guide the eye down to a signature guitar.

Themes

  • High fashion meets streetwear
  • Minimalist aesthetic
  • Celebrity endorsement

Techniques

  • Studio portraiture
  • Color blocking (white vs brown)
  • Soft directional lighting

Trends

  • Designer sneaker collaborations
  • Oversized tailoring
  • Elevated basics

Post caption

The Nike x Jacquemus Moon Shoe starring @solangeknowles Available now exclusively at @jacquemus. Coming to SNKRS on March 16th.

Solange modeling Nike Jacquemus sneakers | Viral Hooks