@nikefootball
Instagram · Cinematic Trailer
@nikefootball “In France, football is more than a sport... It lives in the everyday moments and has always been part of my life. Working with the French national team means representing a country, a culture, and unforgettable moments. It means the world to me.” — @simon_porte_jacquemus X2: NIKE ’26 COLLAB KITS. EARLY ACCESS AVAILABLE AT @jacquemus & @equipedefrance 11TH JUNE COMING TO SNKRS AND SELECT RETAILERS 16TH JUNE
Performance
Video #31365 · Cinematic Trailer
[01]
The video showcases players from the French national football team modeling the new Nike x Jacquemus collaboration collection through a rapid, cinematic montage of stylized portraits and action shots set to dramatic orchestral music.
[02]
[03]
2.6MFast-paced brand model showcase@jacquemus · Brand Showcase
13.2M21.2×Cinematic fashion film on coastline@jacquemus · Lifestyle Showcase
14.2M4.7×Fashion show runway collection showcase@jacquemus · Brand Showcase
1.4M1.1×Behind the scenes photoshoot montage@jacquemus · Behind The Scenes
7.5M1.4×Surreal fashion items as farm tools@jacquemus · Vibe Showcase
1.9MStylish celebrity fashion show arrival@jacquemus · Climactic Moment Highlight
6.9M2.3×Celebrity montage with repeated phrase@jacquemus · Brand Showcase
955.3KFounder's childhood dream becomes reality@jacquemus · Origin Story
1.5MSurreal behind the scenes fashion atelier@jacquemus · Vibe Showcase
2.8M6.2×Acrobatic seesaw brand fashion ad@jacquemus · Vibe Showcase
4.3M6.9×Models greet camera by sea@jacquemus · Lifestyle Showcase
2MCrafting a high-fashion dress@jacquemus · Process[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Bonjour.
Visual hook · 85%
The video opens with a back shot of a jacket, then quickly cuts to a reveal of a famous athlete (Kylian Mbappé) turning to face the camera and smile, creating an immediate celebrity hook.
[06]
Steal this for your own video
Open on the back of a , then cut to a slow turn reveal of facing the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
An anonymous figure is shown from behind, displaying a single, powerful word or symbol that establishes the core theme and creates intrigue.
Payoff
The video concludes with a clean slate displaying the official logos of the collaborating entities, providing clear attribution and a final stamp of authority.
[08]
The structural pattern this video runs on
Framework
The Prestige Reveal
To introduce a high-status product or collaboration by first establishing a powerful theme, then anchoring it with an iconic figure, and finally showcasing its range through an aesthetic, personality-driven montage.
The Icon Anchor
The figure is revealed to be a high-status, widely recognized individual, immediately lending credibility and star power to the subject.
The Aesthetic Montage
A rapid, rhythmically-edited sequence showcases the full range of the product/concept on various individuals, using a mix of static poses, dynamic movement, and varied camera angles to demonstrate versatility.
The Intimate Portrait
A series of close-up shots focus on the subjects' expressions and emotions, creating a human connection and adding a layer of authenticity.
The Kinetic Interlude
Short sequences of action are interspersed to connect the subject back to its functional roots and add dynamic energy.
The Signature Focus
Macro or detail shots highlight specific branding elements, logos, or unique features, explicitly identifying the collaborators and the product's unique qualities.
The Collective Spirit
Group or split-screen shots present the individuals as a unified entity, reinforcing a theme of teamwork, community, or shared identity.
“In France, football is more than a sport... It lives in the everyday moments and has always been part of my life. Working with the French national team means representing a country, a culture, and unforgettable moments. It means the world to me.” — @simon_porte_jacquemus X2: NIKE ’26 COLLAB KITS. EARLY ACCESS AVAILABLE AT @jacquemus & @equipedefrance 11TH JUNE COMING TO SNKRS AND SELECT RETAILERS 16TH JUNE
branding · end
JACQUEMUS
Bonjour.