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This is the story of Borgo Egnazia, and here are some interesting facts I didn’t mention in the video:
- The background: It was built by a former investment banker, Aldo Melpignano. Today, the property employs over 700 people and generates around 76 million euros a year.
- Guest flow: How do you mix honeymooners with a kids club without ruining the vibe? Strict architectural separation. The property is split into La Corte for traditional luxury, Il Borgo for families, and Le Ville for private villas. It solves the demographic clash perfectly.
- This single 184-room hotel hosted the G7 Summit, attracts billionaires, and essentially put the entire region of Puglia on the map.
Would you stay in a concept like this? Let me know below.
Transcript
This 300 year old Italian village hotel is actually an illusion. This is Borgo Ignazia, a world class hotel with secret town squares, beautiful good alleyways, and tier suites, and it's unlike anything else. It was built over a ten year period costing €150,000,000, but it opened in 2010. So it looks authentic because it was completely handmade using local limestone and tufo rank. So the buildings actually weather and age perfectly. The cuisine at the property is called cucina povera, or the food of the poor. As Puglia was traditionally one of Italy's poorest regions, but it turned it into a luxury experience. One of their four restaurants is actually a fully vegetarian, two Michelin tier restaurants, with ingredients sourced from immaculate tended vegetable gardens. And of course the hotel has its own nonna on hand to make sure they preserve Puglia's culinary traditions. Need to relax while they have an underground labyrinth of a spa, lit up by hundreds of candles and employees walking around looking like Roman Empress ladies. And what surprised me the most is that most of these hotels are typically adults only, but Borgo Ignacio is completely child friendly. Organizing activities such as cooking classes, puppet shows, and daily trips to the donkey and horse farm. Being child friendly while at the same time extremely romantic is very rare in hotels. This hotel single handedly put Puglia on the map and has since then become one of the most popular places in Italy. Let me know in the comments if you think this is one of Europe's best hotels.
