The creator narrates the origin story of Novanta 90, a hotel in Italy. He explains how three Dutch founders started with a 90-day pop-up hotel, which became so successful they bought and rebuilt an entire abandoned village. The creator details their expansion, unique family-friendly philosophy, and innovative crowdfunding model where guests invested, concluding by advocating for more authentic hospitality ventures like this one.
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This is one of the coolest hotel stories in Italy you need to know about.
Most people saw a ruin; these guys saw @novanta_90. Located in the abandoned ghost village of Borgo di Gello, this isn’t your typical manicured Tuscan resort. You are deep in the wild Casentino forests, an hour away from the tourist crowds.
Instead of begging banks for loans, they launched the “Makers Club.” They let loyal guests invest in specific projects—like the infinity pool or the new roof—in exchange for future stays. They built the concept slowly, over multiple years, improving based on feedback.
They didn’t just build a hotel; they built a community that literally owns a piece of the wall. #hotels #italy
Transcript
This is one of the coolest hotel startups in Italy. Three Dutch guys had an idea to build an hotel that would only last for ninety days and they called it Novanta ninety. They took over an abandoned building in the hills of Tuscany and with their engineering backgrounds, building by building, they created a paradise for families. No phones or strict kids club schedules, but instead experiences and providing freedom to play for the children, and parents connecting at long communal tables over fantastic food and wine. And it became such a success that they were filled a year in advance, purely through word-of-mouth. And this is when they did something crazy and bought up the whole abandoned village and rebuilt it themselves. They added more rooms, a farm to table restaurant, an honesty bar, vegetable gardens, and a woodworking workshop where kids can learn how to build things with their hands, all while offering experiences such as pasta making workshops, truffle hunting, and Italian butcher lessons. And instead of private equity, they actually crowdfunded parts of their expansion and got their previous best to invest. Today, No hosts weddings, company retreats, and long summer stays for families. We need more hotels like this. Instead of perfection, they're being built slowly worst offering real hospitality.
