Viral Hooks
Trending short videosCelebrity behind the scenes campaign
D

@diorbeauty

TikTok · Quick Hit

@diorbeauty Follow Jisoo, Anya Taylor Joy, and Willow Smith behind the scenes of the new Dior Forever Skin Glow & Skin Wear campaign. #DiorBeauty #DiorMakeup #DiorForever

View original on TikTok

The edit1 shot · 1 text
Shots Text0:40

Performance

Views
9.4M
Likes
850K
Comments
3K
Engagement
9.1%
Outlier
1469.1×
Length · 16 Mar 2026
0:40

Video #21636 · Quick Hit

Celebrity behind the scenes campaignfrom @diorbeauty

[01]

Overview

The video provides an exclusive behind-the-scenes look at a Dior campaign photoshoot featuring Jisoo, Anya Taylor-Joy, and Willow Smith. The creator weaves together candid moments of the celebrities interacting, getting their makeup touched up, and posing for the camera, interspersed with short, authentic soundbites about their friendship and the joy of working together, culminating in a classic Dior brand logo.

[02]

Simple outline

  1. 1Establish exclusive context
  2. 2Introduce star talent
  3. 3Showcase genuine connection
  4. 4Highlight mutual admiration
  5. 5Deliver emotional payoff

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesBrand Showcase
Elements
Montage EditingPromotional End Card
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

We are currently choosing Dior Forever.

Visual hook · 65%

Dynamic close-up shot of three global celebrities (Jisoo, Anya Taylor-Joy, Willow Smith) posing intimately together in a brightly lit professional studio setting.

[06]

Hook template

Steal this for your own video

Dynamic close-up of [three recognizable figures] posed intimately together in a brightly lit [professional setting].

  • — Dynamic close-up of three Olympic athletes posed intimately together in a brightly lit training studio.
  • — Dynamic close-up of three bestselling authors posed intimately together in a brightly lit book-cover shoot.
  • — Dynamic close-up of three chefs posed intimately together in a brightly lit test kitchen.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Immediately establish the high-status, exclusive setting while introducing the recognizable subjects to capture instant attention.

Payoff

Conclude with a heartwarming final thought paired with a subtle brand signature, leaving the viewer with a strong, positive emotional association.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Intimate BTS Sisterhood

Leverage high-profile talent in an intimate, candid setting to build emotional connection and aspirational brand prestige through genuine peer interactions.

  1. 1

    The Context Setting

    Explicitly state the purpose of the gathering to ground the viewer in the exclusive, behind-the-scenes environment.

  2. 2

    The Roll Call

    Identify the star-studded cast to build authority, anticipation, and viewer investment.

  3. 3

    The Authentic Connection

    Transition from professional posturing to candid, warm interactions to humanize the subjects and build relatability.

  4. 4

    The Mutual Admiration

    Showcase the subjects complimenting and uplifting one another, reinforcing a positive, aspirational group dynamic.

  5. 5

    The Collective Sentiment

    Deliver a unifying emotional statement where one subject speaks for the group, solidifying the core message.

Themes

  • Friendship
  • Elegance
  • High Fashion
  • Exclusivity

Techniques

  • Camera UI overlays
  • Montage editing
  • Candid B-roll
  • Studio lighting

Trends

  • Celebrity crossovers
  • Authentic BTS content

Post caption

Follow Jisoo, Anya Taylor Joy, and Willow Smith behind the scenes of the new Dior Forever Skin Glow & Skin Wear campaign. #DiorBeauty #DiorMakeup #DiorForever

Text overlays

  • branding · end

    DIOR

Transcript

We are currently choosing Dior Forever. It's Jisoo, myself, and Willow. Every time we see each other, it's like this beautiful reunion. I just love this on you. Yeah. Elegance. We're a lady. Being together is the best part, I must say. I'm speaking for myself too, myself. You're speaking for all of us. We all genuinely just want what's best for each other, and that feels really heartwarming. Can you hear it?