@wendys
TikTok · Faceless
@wendys REAL SALARY. REAL(ish) RESPONSIBILITIES. Share a TikTok with why you deserve to be Wendy’s Chief Tasting Officer (⬇️ for details) No purch nec. 50 US/DC, 18+. Ends 3/30. Rules: www.wendyschieftastingofficer.com To qualify tag @wendys and #WendysCTOContest
Performance
Video #21736 · Faceless
[01]
The creator uses a highly stylized, fast-paced digital collage and kinetic typography to announce a user-generated content contest for Wendy's 'Chief Tasting Officer'. The video satirizes corporate culture by asking if viewers are 'too iconic' for standard jobs, then details the $100,000 'personality hire' role, outlining the chill responsibilities and ending with a direct call-to-action for viewers to submit their own video applications.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
ARE YOU TOO ICONIC
Verbal hook · 40%
Are you too iconic to have to tell your boss how to open a PDF?
Visual hook · 15%
A fast-paced digital collage opens with a woman wearing oversized, glowing futuristic sunglasses leaning back in a drab office cubicle, immediately contrasting mundane corporate life with vibrant internet aesthetics.
[06]
Steal this for your own video
ARE YOU TOO FOR ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A rapid-fire series of highly specific, culturally relevant 'Are you X?' questions that immediately filter and engage the target audience through humor and relatability.
Payoff
Provide clear, simple instructions on how the viewer can claim this opportunity, specifically requesting user-generated content to drive campaign virality.
[08]
The structural pattern this video runs on
Framework
The Absurd Qualifier Pitch
Use highly specific, humorous, and slightly absurd qualifying questions to hook a target demographic, then reveal a high-value, low-effort dream opportunity, ending with a user-generated content call-to-action.
The Absurd Qualifiers
Establish the comedic tone and target the ideal viewer by asking hyper-specific, meme-fluent questions comparing mundane corporate life to fun or rebellious traits.
The Conditional Bridge
Acknowledge the viewer's likely agreement with the hook questions and transition them into the main value proposition.
The Dream Reveal
Drop the core offer—a highly desirable, seemingly fake but actually real opportunity, anchoring it with a massive tangible benefit.
The Ironic Catch
Detail the responsibilities of the offer, subverting expectations by making the 'work' sound incredibly easy, leisurely, and aligned with the initial hook's vibe.
REAL SALARY. REAL(ish) RESPONSIBILITIES. Share a TikTok with why you deserve to be Wendy’s Chief Tasting Officer (⬇️ for details) No purch nec. 50 US/DC, 18+. Ends 3/30. Rules: www.wendyschieftastingofficer.com To qualify tag @wendys and #WendysCTOContest
title · beginning
ARE YOU TOO ICONIC
contextual · beginning
DIVA
contextual · beginning
OPEN A PDF
contextual · beginning
EVERYTHING IS FINE
informational · beginning
ABOUT BACON THAN BOTTOM LINES
title · middle
CHIEF TASTING OFFICER
informational · middle
PERSONALITY HIRE
informational · middle
$100,000 VERY REAL SALARY
informational · middle
EATING WENDY'S
call-to-action · end
JUST MAKE A VIDEO THAT SHOWS US WHAT YOU'D DO IN THE ROLE
call-to-action · end
THEN UPLOAD AND TAG US
branding · end
#CHIEFTASTINGOFFICER
call-to-action · end
WWW.WENDYSCHIEFTASTINGOFFICER.COM
Are you too iconic to have to tell your boss how to open a PDF? Do you care more about bacon than bottom lines? Are you more JBC than KPI? Oh, yeah. If you said, wow, me to any of these, then get ready for the greatest thing your mouth's ever seen. Wendy's is hiring a chief tasting officer, which is basically a personality hire with a very real salary of $100,000. And some rather unreal responsibilities. Uh-uh. I'm really mad here. Like being chill, eating Wendy's, and maybe posting a quarterly update or two about being chill and eating Wendy's for Wendy's. Just make a video that shows us what you do in the role and why you're right for it. Then upload and tag