Viral Hooks
Trending short videosHailey Bieber face mask collage

Performance

Views
4.1M
Likes
273K
Comments
703
Engagement
6.7%
Outlier
4.8×

Video #22190 · Carousel

Hailey Bieber face mask collagefrom @rhode

[01]

Overview

A playful four-panel photo collage showing Hailey Bieber applying a thick white face mask, used to promote her skincare brand Rhode through candid, engaging portraiture.

[03]

Related videos

[04]

Classification

Format
Concepts
Get Ready With MeProduct Showcase
Elements
Grid Layout ShowcaseIntimate Close-UpSolid Color BackgroundPhysical Product Demonstration

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

masking, glowing, rhode-ing 🤍 @haileybieber

Visual hook · 65%

A striking 2x2 grid of close-up portraits featuring a recognizable celebrity with a highly textured, messy white face mask applied, creating immediate visual curiosity and pattern interruption against the clean white background.

[06]

Hook template

Steal this for your own video

A clean 2x2 grid of close-up portraits showing [recognizable person] covered in a dramatically textured [product/application], against a [minimal background].

  • — A clean 2x2 grid of close-up portraits showing a celebrity chef covered in a dramatically textured chocolate face mask, against a white background.
  • — A clean 2x2 grid of close-up portraits showing a fitness creator covered in a dramatically textured cooling recovery gel, against a pale blue background.
  • — A clean 2x2 grid of close-up portraits showing a makeup artist covered in a dramatically textured glitter setting mask, against a black background.

Themes

  • Skincare routine
  • Self-care
  • Celebrity beauty
  • Playful authenticity

Techniques

  • Grid layout
  • High-key lighting
  • Close-up photography
  • High contrast texture

Trends

  • Candid celebrity moments
  • Textured skincare shots
  • Brand founder as model

Post caption

masking, glowing, rhode-ing 🤍 @haileybieber

Hailey Bieber face mask collage | Viral Hooks