@noelicreates
TikTok · Vlog
@noelicreates It’s been one month since I started my small business and I am LOVING IT! 💗 Truly the happiest I’ve been in a long time, thank you for all the support!🥰 #startyourownbusinesstoday #startyourbusinessnow #startyourbusiness2022 #buildonlinebusiness2023 #shopsmallthisholidayseason #shopsmallthisholiday #shopsmallchristmas #sweaterbusiness #sweatshirtbusiness #supportsmallshop #buysmallbusiness #startingabusiness2022
Performance
Video #2265 · Vlog
[01]
The creator provides a transparent recap of her small business's first month, using a voiceover and B-roll footage. She celebrates receiving 12 orders, which exceeded her expectations, explains how a successful video led to a temporary surge in sales, and then candidly shares her disappointment after sales slowed down again. She concludes with a message of resilience, framing the experience as a learning process and a success overall.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
HERES HOW MY SMALL BUSINESS DID AFTER ONE MONTH SINCE STARTING IT
Verbal hook · 45%
It's been one month since I started my small business and here's how it went.
Visual hook · 5%
A close-up shot of a pink thermal label printer with a 'Good Vibes Only' sticker actively printing a shipping label, creating immediate motion and context for an e-commerce business.
[06]
Steal this for your own video
HERE'S HOW MY DID AFTER OF STARTING IT
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera statement promising a transparent performance review over a specific period, creating immediate intrigue for anyone on a similar journey.
Payoff
Concludes the narrative by reframing the setback as a motivation for future effort while reaffirming the overall journey as a success, providing an inspiring and forward-looking resolution.
[08]
The structural pattern this video runs on
Framework
The Relatability Rollercoaster
A transparent, vulnerable recap of a time-boxed journey (e.g., first month, first week) that follows a realistic arc of success, setback, and resilient reflection to build audience trust and connection.
The Initial Victory
Quantifies the initial success with a specific metric and frames it as a positive outcome that exceeded personal expectations, establishing an early win.
The Catalyst & Peak
Identifies the specific event that caused a surge in success and describes the feeling of being at the peak of performance, creating the story's high point.
The Reality Check
Abruptly introduces the conflict by revealing that the peak momentum has stopped, creating a narrative downturn and a moment of tension.
The Vulnerable Confession
Shares the personal, emotional impact of the setback, acknowledging disappointment and humanizing the creator to build deep audience empathy.
It’s been one month since I started my small business and I am LOVING IT! 💗 Truly the happiest I’ve been in a long time, thank you for all the support!🥰 #startyourownbusinesstoday #startyourbusinessnow #startyourbusiness2022 #buildonlinebusiness2023 #shopsmallthisholidayseason #shopsmallthisholiday #shopsmallchristmas #sweaterbusiness #sweatshirtbusiness #supportsmallshop #buysmallbusiness #startingabusiness2022
title · beginning
HERES HOW MY SMALL BUSINESS DID AFTER ONE MONTH SINCE STARTING IT
informational · beginning
I GOT 12 ORDERS IN MY FIRST MONTH OF STARTING MY BUSINESS WHICH I THINK IS GREAT
informational · beginning
IT DEFINITELY EXCEEDED MY EXPECTATIONS
informational · middle
FIRST 2 WEEKS WERE SLOW BUT THEN I HAD A VIDEO THAT PERFORMED WELL AND I WAS GETTING AN ORDER ALMOST EVERY OTHER DAY
informational · middle
AND IT WAS SO FUN WHILE IT LASTED BECAUSE NOW IT'S BEEN ABOUT A WEEK AND I HAVE NOT RECEIVED AN ORDER
informational · end
BUT I JUST GOT MY HOPES UP AND I WAS SO EXCITED TO BE GETTING SO MANY ORDERS
informational · end
BUT THAT JUST MEANS I NEED TO WORK A LITTLE HARDER AND IT WAS STILL A GREAT SUCCESS
It's been one month since I started my small business and here's how it went. I got 12 orders in my first month of starting my business, which I think is great. It definitely exceeded my expectations. First two weeks were slow, but then I had a video that performed well and I was getting an order almost every other day. It was so fun while it lasted because now it's been about a week and I have not received an order. And I know it's still part of the process better just got my hopes up and I was so excited to be getting so many orders. But that just means I need to work a little harder and it was still a great success.