@bigjohngolfs
Instagram · Prop Yap
@bigjohngolfs WEIRD ASS 711 HAUL! MUCK SHOW. ALL HEART ❤️ ALL FOG 😮💨
Trending short videosCasual convenience store snack haul
The edit1 shot · 1 text
Shots Text0:34
Performance
- Views
- 674.8K
- Likes
- 14.8K
- Comments
- 141
- Engagement
- 2.2%
- Outlier
- 5.5×
- Length · 29 Mar 2026
- 0:34
Video #22701 · Prop Yap
Casual convenience store snack haulfrom @bigjohngolfs
[01]
Overview
The creator stands in his home and casually presents a 'haul' of junk food and drinks he ordered from 7-Eleven via DoorDash. He pulls items out of a bag one by one, including Diet Cokes, ice cream, candy, and a Slurpee, making humorous, self-deprecating commentary about his choices before struggling with a broken straw, getting slushy on his nose, and jokingly claiming the video is AI to save face.
[02]
Simple outline
- 1State guilty pleasure premise
- 2Reveal items rapid-fire
- 3Spark minor audience debate
- 4Show relatable minor struggle
- 5Deliver ironic concluding statement
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
711 HAUL 🍬🥤
Verbal hook · 60%
Not proud of it, man enough to show it.
Visual hook · 15%
The creator leans into the frame holding a plastic grocery bag in a bright, modern home setting, immediately establishing a casual, personal vlog atmosphere.
[06]
Hook template
Steal this for your own video
Not proud of , but .
- — Not proud of this midnight fast-food order, but I’m showing you what I actually eat after a long shift.
- — Not proud of my unread-email count, but I’m showing you how I’m digging out of it.
- — Not proud of this failed pottery mug, but I’m showing you exactly where I went wrong.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A vulnerable but humorous confession that immediately establishes a 'guilty pleasure' premise, making the creator relatable and lowering the viewer's critical guard.
Payoff
An ironic concluding statement that directly contradicts the preceding visual evidence for comedic effect, leaving the viewer on a humorous note.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Self-Aware Confessional Haul
Presenting a collection of 'guilty pleasure' items using rapid-fire pacing, self-deprecating humor, and ironic juxtaposition to make mundane consumption highly relatable and engaging.
- 1
The Relatable Justification
Providing a flimsy but universally understood excuse for acquiring the items, establishing a conversational bond with the audience.
- 2
The Rapid-Fire Inventory
Showcasing the core items in quick succession to maintain high visual pacing and satisfy the viewer's curiosity about the 'haul'.
- 3
The Micro-Debate Injection
Pausing the rapid list to introduce a polarizing but low-stakes opinion (e.g., naming conventions) specifically designed to drive comment section engagement.
- 4
The Authentic Mishap
Including a minor, seemingly unscripted struggle with one of the items to boost authenticity and break the repetitive rhythm of the list.
Themes
Techniques
Trends
Post caption
WEIRD ASS 711 HAUL! MUCK SHOW. ALL HEART ❤️ ALL FOG 😮💨
Text overlays
title · beginning
711 HAUL 🍬🥤
Transcript
Not proud of it, man enough to show it. I DoorDash a couple of Diet Cokes, and they had some deals going on. Oh, I didn't know I got two of them. I got two Ben and Jerry's as well. Gotta get a Snickers. Regular gummy worse, shower gummy worms, and then Slurpee. Slushy. Say slurpee, you're you're part of the problem. Give me a broken straw. In a cruise, click off, bro. It's not what it looks like. AI. My body's a temple. All heart full for more.