Viral Hooks
Trending short videosUnpacking a grocery store haul
B

@bigjohngolfs

Instagram · Show and Tell

@bigjohngolfs GROCERY JOHN! ALL HEART ❤️ ALL FOG 😮‍💨

View original on Instagram

The edit1 shot · 2 text
Shots Text0:44

Performance

Views
532.9K
Likes
11.1K
Comments
130
Engagement
2.1%
Outlier
4.3×
Length · 30 Mar 2026
0:44

Video #22761 · Show and Tell

Unpacking a grocery store haulfrom @bigjohngolfs

[01]

Overview

The creator stands in his kitchen and unpacks a $76 grocery haul from multiple plastic bags, presenting each item to the camera. He showcases a mix of meats, salads, keto bread, and random household items while providing deadpan, humorous commentary on his purchasing decisions and overall health.

[02]

Simple outline

  1. 1State total investment
  2. 2Reveal items sequentially
  3. 3Provide humorous justification
  4. 4Conclude with ironic summary

[03]

Related videos

[04]

Classification

Concepts
Buying List
Elements
Text OverlayJump CutPhysical Product Demonstration

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

BIG JOHN GROCERY HAUL 🥩🍞

Verbal hook · 60%

$76. Big John's haul to, not die.

Visual hook · 15%

Creator clapping hands together behind a kitchen counter overflowing with crinkled plastic grocery bags.

[06]

Hook template

Steal this for your own video

I spent $[dollar amount] at [store type] so I could show you exactly what [audience type] actually buys to [simple survival goal].

  • — I spent $80 at Walmart so I could show you exactly what a broke college student actually buys to not starve.
  • — I spent $60 at Costco so I could show you exactly what a meal prepper actually buys to eat clean all week.
  • — I spent $50 at Aldi so I could show you exactly what a new dad actually buys to keep the family fed.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish the stakes by stating the total cost and a dramatic, hyperbolic purpose for the collection.

Payoff

Deliver a sarcastic or ironic summary of the creator's identity or ultimate fate based on the chaotic collection of items just shown.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Ironic Haul Breakdown

Presenting a collection of acquired items where the entertainment value comes from the creator's questionable, humorous, or self-deprecating justifications for each acquisition, culminating in an ironic self-assessment.

  1. 1

    The Premium Opener

    Introduce the highest-value or most impressive item first to set a false baseline of quality and grab immediate attention.

  2. 2

    The Reluctant Compromise

    Present an item acquired purely for practical or promotional reasons, admitting a lack of genuine desire for it to build relatable authenticity.

  3. 3

    The Misguided Choice

    Reveal an item bought under false pretenses or a misunderstanding of its actual value, injecting self-deprecating humor.

  4. 4

    The Genuine Staple

    Showcase a universally accepted item with simple, unironic appreciation to briefly ground the list in reality.

  5. 5

    The Absurd Pivot

    Conclude the item reveals with completely mundane or non-sequitur items that sharply contrast with the initial premise.

Themes

  • humor
  • relatability
  • everyday life
  • diet

Techniques

  • jump cuts
  • text overlays
  • direct address

Trends

  • grocery hauls
  • casual vlogging

Post caption

GROCERY JOHN! ALL HEART ❤️ ALL FOG 😮‍💨

Text overlays

  • title · beginning

    BIG JOHN GROCERY HAUL 🥩🍞

  • call-to-action · end

    all heart. follow for more!

Transcript

$76. Big John's haul to, not die. Starting off hot. Really? Really? Organic ground beef steak. Buy one best one salad. So I did that. I'm not even a salad guy like that, but salad. I got keto bread. Because I thought it would, I don't know. I thought it was healthy. Tucados. I love avocados. No else we got in tier? We taste. Yogurt. Plastic worse. Plastic spoons. Yeah. That's what I eat to become a meatball. Healthiest man ever. All

Unpacking a grocery store haul | Viral Hooks