@bigjohngolfs
Instagram · Show and Tell
@bigjohngolfs GROCERY JOHN! ALL HEART ❤️ ALL FOG 😮💨
@bigjohngolfs
Instagram · Show and Tell
@bigjohngolfs GROCERY JOHN! ALL HEART ❤️ ALL FOG 😮💨
Performance
Video #22761 · Show and Tell
[01]
The creator stands in his kitchen and unpacks a $76 grocery haul from multiple plastic bags, presenting each item to the camera. He showcases a mix of meats, salads, keto bread, and random household items while providing deadpan, humorous commentary on his purchasing decisions and overall health.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
BIG JOHN GROCERY HAUL 🥩🍞
Verbal hook · 60%
$76. Big John's haul to, not die.
Visual hook · 15%
Creator clapping hands together behind a kitchen counter overflowing with crinkled plastic grocery bags.
[06]
Steal this for your own video
I spent $ at so I could show you exactly what actually buys to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the stakes by stating the total cost and a dramatic, hyperbolic purpose for the collection.
Payoff
Deliver a sarcastic or ironic summary of the creator's identity or ultimate fate based on the chaotic collection of items just shown.
[08]
The structural pattern this video runs on
Framework
The Ironic Haul Breakdown
Presenting a collection of acquired items where the entertainment value comes from the creator's questionable, humorous, or self-deprecating justifications for each acquisition, culminating in an ironic self-assessment.
The Premium Opener
Introduce the highest-value or most impressive item first to set a false baseline of quality and grab immediate attention.
The Reluctant Compromise
Present an item acquired purely for practical or promotional reasons, admitting a lack of genuine desire for it to build relatable authenticity.
The Misguided Choice
Reveal an item bought under false pretenses or a misunderstanding of its actual value, injecting self-deprecating humor.
The Genuine Staple
Showcase a universally accepted item with simple, unironic appreciation to briefly ground the list in reality.
The Absurd Pivot
Conclude the item reveals with completely mundane or non-sequitur items that sharply contrast with the initial premise.
GROCERY JOHN! ALL HEART ❤️ ALL FOG 😮💨
title · beginning
BIG JOHN GROCERY HAUL 🥩🍞
call-to-action · end
all heart. follow for more!
$76. Big John's haul to, not die. Starting off hot. Really? Really? Organic ground beef steak. Buy one best one salad. So I did that. I'm not even a salad guy like that, but salad. I got keto bread. Because I thought it would, I don't know. I thought it was healthy. Tucados. I love avocados. No else we got in tier? We taste. Yogurt. Plastic worse. Plastic spoons. Yeah. That's what I eat to become a meatball. Healthiest man ever. All