@dunkin
Instagram · Single Photo
@dunkin STILLNOTAJOKE STILLNOTAJOKE STILLNOTAJOKE Promo Code valid on 4/1 or while code supplies last. Free Coffee Certificate valid for 7 days after promo code entry. Cold Brew and Extra-Large Hot Coffee not included. Limit 1 per customer. Additional terms and exclusions may apply.
Performance
Video #22734 · Single Photo
[01]
A promotional image formatted as an Apple Notes screenshot, announcing a legitimate giveaway of 1,000,001 free coffees for April Fool's Day. The brand uses a self-aware, conversational tone to counter the expectation of a prank and drive app engagement.
[02]
[03]
612.7K2×Satirical award nomination announcement poster@bkcoffeeshop · Public Service Announcement
4.8M30.3×Fake Dunkin' apology for meme.@dunkin · Screenshot Carousel
2.4M42.2×Recreating a famous TV show prank@alfredcoffee · Skit
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13.1M9.1×Comedy skit about fake life hack@hectornavarretee · Skit
265.1K32×Press conference cancels sale for giveaway@brittney_saunders · Themed Announcement
2.7M786.7×POV barista denies customer purchase@drinkpoppi · Relatable Skit
216.1M20.7×Man scans QR code, gets pranked@rizmahazi · Skit
1.1M3.4×Brand collaboration teased via texts@parke · Hype Teaser
213K47.2×Satirical meme about corporate burnout@ethandressen · Stereotype Satire
80.7K6.2×Relatable barista problems meme@babylonbrews · Relatable One Shot[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Today is April Fools...
Verbal hook · 10%
STILLNOTAJOKE STILLNOTAJOKE STILLNOTAJOKE
Visual hook · 35%
The recognizable, casual interface of a mobile Notes app used by a major brand, creating a pattern interrupt that mimics influencer 'apology' or personal announcement posts to drive immediate curiosity.
[07]
The promise the opener makes, and how the video pays it back
Hook
Directly state the cultural moment or holiday to immediately trigger the audience's preconceived expectations.
Payoff
A confident, slightly edgy sign-off that challenges the user to believe the offer, reinforcing brand personality and driving immediate action.
[08]
The structural pattern this video runs on
Framework
The Meta-Subversion Offer
Subverting a cultural expectation (like a holiday known for pranks) by delivering a genuine, high-value offer framed through self-aware, conversational brand lore.
The Lore Callback
Reference a past instance where the brand subverted this exact expectation, establishing credibility and an 'us vs. the doubters' dynamic.
The Absurd Escalation
Introduce the new, genuine offer by slightly and humorously escalating the previous metric, blending the line between joke and reality while providing clear redemption instructions.
STILLNOTAJOKE STILLNOTAJOKE STILLNOTAJOKE Promo Code valid on 4/1 or while code supplies last. Free Coffee Certificate valid for 7 days after promo code entry. Cold Brew and Extra-Large Hot Coffee not included. Limit 1 per customer. Additional terms and exclusions may apply.
title · photo_0
Today is April Fools...
contextual · photo_0
You may recall that last year we were so cool and gave out a million free coffees on April Fool's. But, despite our best efforts, some people still believed it was an April Fool's Prank and didn't get their coffee.
call-to-action · photo_0
Well, since there are still doubters out there, we're going to take it to a whole new level this year by giving out...1,000,001 free coffees. Today only, Dunkin' Rewards members can get a free coffee of any size, while supplies last with code: STILLNOTAJOKE
branding · photo_0
If you don't believe us at this point it's on you, big dog 💕