@dunkin
Instagram · Carousel
@dunkin Sadly, we must draw the line somewhere.
Trending short videosFake Dunkin' apology for meme.
The edit1 shot · 3 text
Shots Text
Performance
- Views
- 4.8M
- Likes
- 319.8K
- Comments
- 7.3K
- Engagement
- 6.8%
- Outlier
- 30.3×
Video #47697 · Carousel
Fake Dunkin' apology for meme.from @dunkin
[01]
Overview
A two-slide carousel post that presents a fake corporate apology from 'The Dunkin' Team' for a crude joke made by an employee. The second slide reveals the 'proof': a screenshot showing the Dunkin' website logo altered to read 'Dunkin' Deez Nuts'.
[02]
Simple outline
- 1Hook with a formal problem
- 2Promise evidence on next slide
- 3Reveal a low-brow punchline
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
To the fans of Spidey,
Verbal hook
Sadly, we must draw the line somewhere.
Visual hook
The altered Dunkin' logo reading 'Deez Nuts' serves as a surprising and humorous visual punchline, subverting a well-known brand identity.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The carousel opens with a text-based slide that mimics an official announcement, apology, or serious statement. This creates a pattern interrupt and piques curiosity by establishing a tone that is unexpectedly formal for the platform.
Payoff
The final slide delivers the entire comedic value of the post. It satisfies the curiosity built by the hook and provides a shareable punchline, completing the simple setup-punchline narrative arc.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Straight-Faced Misdirect
To create comedic tension by establishing an overly serious or formal premise on the first slide, which is then immediately undercut by a juvenile or absurd punchline on the second slide. The humor is generated by the extreme tonal shift between the setup and the payoff.
- 1
The Formal Framing
Slide 1 uses corporate or official language to present a seemingly serious issue. It builds intrigue and, crucially, includes a line that explicitly directs the user to the next slide for 'proof' or 'evidence,' transforming narrative curiosity into a direct call-to-swipe.
- 2
The Comedic Reveal
Slide 2 delivers the punchline by revealing the 'proof' as a simple, juvenile joke. This slide acts as the visual payoff, resolving the tension from slide 1 with an absurd and humorous image that directly contrasts with the initial serious tone.
Themes
Techniques
Trends
Post caption
Sadly, we must draw the line somewhere.
Text overlays
Story Text · photo_0
To the fans of Spidey, It has come to our attention that at 7:03 this morning, Spidey made a crude joke on the homepage of our website. We would like to apologize on Spidey's behalf to anyone who saw this unfortunate joke. We have attached proof for anyone who doubts his wrongdoing in this matter. As a result of this, Spidey will be serving a brief suspension and will not be allowed to post until his final goodbye on Halloween. Thank you for your understanding. - The Dunkin' Team
Statement Text · photo_1
DUNKIN' Deez Nuts
contextual · photo_1
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