@bkcoffeeshop
Instagram · Single Photo
@bkcoffeeshop In life it can be hard to foresee the obstacles we might face, and today it’s a nomination by @thewebbyawards in the Video & Film - Comedy category. Someone submitted us. Who do you think betrayed us in this way?
Performance
Video #22679 · Single Photo
[01]
A comedic digital poster created by a coffee shop to announce their Webby Award nomination, using heavy irony, feigned devastation, and reverse psychology to encourage followers to vote for them.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
We are horrified to learn that Brooklyn Coffee Shop has been recognized in the 30th Annual Webby Awards
Verbal hook · 30%
In life it can be hard to foresee the obstacles we might face, and today it’s a nomination by @thewebbyawards in the Video & Film - Comedy category.
Visual hook · 15%
The immediate visual contrast between the formal, serious dark green background with elegant typography and the absurdly deadpan, disappointed expressions of the two subjects in the corner.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Anti-Announcement: Presenting a highly desirable outcome (award, milestone, viral moment) as a horrifying event that has victimized the creator.
Payoff
The Reverse-Psychology CTA: Explicitly forbidding the audience from taking the desired action (clicking a link, voting, buying), knowing the comedic framing will compel them to do exactly that.
[08]
The structural pattern this video runs on
Framework
The Reverse-Psychology Anti-Announcement
Framing a major positive achievement or milestone as a devastating tragedy to drive engagement through humor, absurdity, and reverse-psychology calls to action.
The Absurd Consequence
Detailing extreme, counter-intuitive measures the creator is taking to 'combat' the positive event, heightening the comedic premise.
The Thematic Engagement Prompt
Asking the audience to participate in the bit by leaving comments framed as sympathy or condolences, often with a specific creative constraint to boost comment quality.
In life it can be hard to foresee the obstacles we might face, and today it’s a nomination by @thewebbyawards in the Video & Film - Comedy category. Someone submitted us. Who do you think betrayed us in this way?
contextual · photo_0
macadamia • goat • almond • oat • pistachio • peanut • sunflower seed • raw yak • acorn • elk • poppyseed • brazil nut
title · photo_0
We are horrified to learn that Brooklyn Coffee Shop has been recognized in the 30th Annual Webby Awards in the Video & Film - Comedy category.
informational · photo_0
The shop will be closed until voting ends on April 16th to combat any spike in traffic we might receive due to this nomination.
informational · photo_0
Please respect our privacy during this time of mass recognition. In lieu of flowers, please offer your condolences via haiku.
call-to-action · photo_0
Do not under any circumstances click the link in our bio to vote for us.
branding · photo_0
Worst, Thyme & Cafe