@bellakrys
Instagram · Show and Tell
@bellakrys leave it to @rarebeauty to come up with the most innovative foundation formula… wow💅🏼 Go get it @sephoracanada now! #rarebeautypartner #viralmakeup #newmakeup #longwearingfoundation
Trending short videosFoundation wear test and review
The edit1 shot · 4 text
Shots Text1:29
Performance
- Views
- 645.9K
- Likes
- 4.7K
- Comments
- 49
- Engagement
- 0.7%
- Outlier
- 175.4×
- Length · 2 Apr 2026
- 1:29
Video #22997 · Show and Tell
Foundation wear test and reviewfrom @bellakrys
[01]
Overview
The creator introduces a new Rare Beauty 3-in-1 foundation, demonstrating its application and coverage on her bare skin. She shares her immediate impressions of the formula's texture and finish, then conducts a 6.5-hour wear test, checking back in to show the long-term results without any setting powder before concluding with a recommendation and purchase location.
[02]
Simple outline
- 1Show visual proof of claim
- 2Test product in real-time
- 3Establish stress-test parameters
- 4Reveal post-test results
- 5Deliver final verdict
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Good at the difference. This is Rare Beauty's newest foundation.
Visual hook · 55%
Extreme close-up of the creator's bare face showing natural skin texture and blemishes, immediately establishing the 'before' state for the foundation review.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Visual Proof Hook: Opening with a stark visual comparison that immediately validates the product's core claim before explaining what the product actually is.
Payoff
The Final Verdict & Action Path: Delivering a definitive conclusion on the product's performance and providing clear instructions on how the viewer can acquire it.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Live Stress-Test Blueprint
Validating bold product claims through a structured, time-bound experiment with strict parameters to build ultimate consumer trust.
- 1
The Stakes & Claims
Outlining the specific promises the product makes and establishing the parameters of the upcoming test to verify those exact claims.
- 2
The Live Demonstration
Applying the product while providing real-time sensory feedback, validating the initial claims through immediate visual transformation.
- 3
The Baseline Anchor
Setting a definitive timestamp and establishing the strict rules of the experiment (e.g., no additional modifications) to build scientific credibility.
- 4
The Time-Lapse Reveal
Jumping forward in time to show the results of the stress test, reiterating the strict conditions were followed to maintain viewer trust.
Themes
Techniques
Trends
Post caption
leave it to @rarebeauty to come up with the most innovative foundation formula… wow💅🏼 Go get it @sephoracanada now! #rarebeautypartner #viralmakeup #newmakeup #longwearingfoundation
Text overlays
informational · beginning
shade: 6 fair neutral
contextual · middle
1:36pm
contextual · end
7:10pm
call-to-action · end
available at Sephora
Transcript
Good at the difference. This is Rare Beauty's newest foundation. A three in one formula that doesn't feel heavy and has impeccable coverage. We have to try it and we have to do a wear test. Tier three in one formula is supposed to prime, cover, and set the skin. Making the shade six fair neutral, this is the consistency. I just looked online and there are 48 shades. Going in with the liquid touch brush. Better see. Wow. Wait. This has medium coverage that you can build up to full coverage. And like I said a second ago, it gives you a natural matte finish. Okay, my immediate thoughts, it feels really, really soft and light on my skin. It's also supposed to be really blurring, which I always look for in a formula. Okay. It doesn't feel heavy at all, but the coverage is there. First of all, that is a perfect match for me. Because this is a three in one formula, we don't have to set the face. This is how the skin is looking. It's currently 01:36PM. So I'm gonna check-in around 7PM to see how this formula holds up. Okay. It's been six and a half hours. It's just after seven. This is how the skin is looking. I did not put any other makeup on. I didn't put any powder on. Here is the up close. The fact that they came up with a formula that primes, covers, and sets your skin is, like, mind blowing to me. Don't worry. This is not an online exclusive. So you can shop Rare Beauty's new True to Myself Natural Matte Foundation at Sephora. I can't wait for you guys to try this.